Everlast, World Leader in Boxing Gear, Partners with PIQ to Launch the Ultimate Boxing Wearable
- Details
- Category: Apps/Devices/Electronics
- Published on Friday, 06 January 2017 07:02
- Written by Contributing Editor
PIQ Sport Intelligence, a leading French start-up in sports Wearables, and Everlast, the leading brand in boxing, announced a new partnership at the Consumer Electronics Show that will see the two companies combine their expertise.
Ushering in a new era in the sport of boxing the collaboration, will launch an app and a co-branded product Everlast and PIQ — the world's first artificial intelligence wearable device designed to help boxers analyze and implement the Winning Factors in real time.
Everlast and PIQ delivers robust features in a svelte and highly functional wearable device. By using the PIQ ROBOTTM device, boxers around the world will be able to tap into GAIA's intelligence: the first Artificial Intelligence system in the world that autonomously understands and analyzes sports movement. Everlast and PIQ, which was developed by PIQ and adapted to the boxing world in partnership with Everlast, employs revolutionnary motion-capture algorithm technology and was developed by studying thousands of boxers and millions of motions.
Cedric Mangaud, CEO of PIQ Sport Intelligence, commented: "We're extremely proud to have earned the trust of Everlast, a major player on the global sporting goods market. Thanks to this partnership, all of the intelligence technology we have built will become available to boxers. This partnership allows us to expand and reach a much larger community — one that is very passionate about boxing."
The multi-algorithmic machine-learning intelligence featured in Everlast and PIQ is a result of both fundamental and applied research. The technology is now able to understand and analyze microscopic variations in boxing movements, making it an ideal tool for workouts and training.
"Athletes in other sports have been using data to train smarter for years" says Chris Zoller, Director of Marketing & Design for Everlast. "We're excited to work with PIQ to bring wearable technology to the sport of boxing. The PIQ platform has the ability to provide true measurable training insight, something we feel will help boxers perform their best."
The first wearable for boxers
Everlast and PIQ delivers the best possible sports experience for boxers. Now, with the PIQ ROBOTTM, boxers are able to record and analyze all dimensions of their workout sessions, including the strength and speed of their strokes. Perhaps most importantly, right on their phone, with the app, they'll discover what their Winning Factors are. These are the key dimensions of the sport that GAIA has determined they need to leverage in order to win.
Boxers will be able to use Everlast and PIQ in all of the many facets of Boxing, including shadow-boxing, sparring, bag, and mitt-training.
The first ever global boxing community
Everlast and PIQ measures and tracks performance and progress for all boxers during and after their sessions. The PIQ ROBOTTM opens up a whole new world of gaming possibilities: it highlights the best punches and the best scores in the leaderboard, allowing boxers to compete within the community, with their friends, and to challenge themselves. Each day, after a session, boxers receive the leaderboard with the TOP 10 highlights, and see how they measure up within the community.
Everlast and PIQ is now available as a pre-order on piq.com and will be shipping in February in boxing specialty shops. The product contains a PIQ ROBOTTM and a strap to perfectly fit the PIQ ROBOTTM on the user. The Everlast and PIQ app will be available for both Android and IOs smartphones.
About PIQ Sport Intelligence
Cedric Mangaud and Ongan Mordeniz form the explosive duo behind PIQ Sport Intelligence. Cédric and Ongan are both whizkids in the tech industry, and true sport fans.
Before PIQ, Cédric used to manage the Added Values Services at HTC group where he was on the Management Board. Before joining HTC, Cédric was the founder and CEO of Abaxia, a company specialized in mobile software, twice crowned leader in its market.
Ongan was VP of Values Added Services at HTC group. Before joining HTC, Ongan used to manage near-shore R&D sites in Belarus for companies he held shares in.
Since its creation, PIQ has raised €13m from Taiwanese Foxconn (FIH Mobile Ltd), Ginko Ventures, Orkos Capital, Swisscom and Almaz Capital. PIQ employs today 67 people.
About Everlast
The preeminent brand in boxing since 1910, Everlast is the world's leading manufacturer, marketer, and licensor of boxing, MMA, and fitness equipment.
From legendary champions Jack Dempsey and Sugar Ray Robinson to current superstars Benson Henderson and Canelo Alvarez.
Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of strength, dedication, individuality and authenticity, Everlast is a necessary part of the lives of countless champions. Based in Manhattan, Everlast's products are sold across more than 75 countries and 6 continents.
