IFA 2025: Going Global - MagicLab Makes Its Debut at IFA 2025
- Details
- Category: Tech Industry News
- Published on Wednesday, 24 September 2025 11:46
- Written by Contributing Editor
MagicLab, a global leader in developing and manufacturing realistic embodied AI, is making its debut at IFA Berlin with its flagship innovations — the high-dynamic bipedal humanoid robot MagicBot Z1 and the consumer-grade quadruped robot MagicDog.
At the exhibition, MagicBot Z1 and MagicDog took the center stage. MagicDog not only demonstrated stunts such as backflips and handstand walking, but also improvised dances to the live music, drawing applause from the audience. Its interaction were equally impressive: MagicDog can sense users' touch, turning its head in response to pats, while its 13 head-and-body joints enable agile interactions.
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With a joint rotation range of up to 320° and a maximum torque of 130 N•m, MagicBot Z1 showcased movements such as waving, greeting and standing up after a fall, demonstrating exceptional agility and explosive power. Based on a hybrid framework of I&R learning, it can acquire new human-like skills within just 20 minutes, far surpassing the efficiency of traditional methods.
As a pioneer in applications, MagicLab places great emphasis on the practicality. In home settings, MagicDog not only offers companionship and entertainment, but also acts as a household guardian, capable of security patrols and parcel delivery.
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With its autonomous patrol mode, it leverages optimal path-planning algorithms to perform sequential multi-point navigation, while its open API interface provides developers with limitless possibilities for customized applications. Powered by MagicLab's multimodal large model "MagicLab Mix," MagicBot Z1 also boasts a wide range of application scenarios: from serving as a research platform to enabling roles such as shopping guide, tour guide, interactive entertainer, commercial performer and even a companion in the home.
Globalization has always been MagicLab's strategic vision. Through global exhibitions such as IFA, the company aims to build a sales and distribution network, bringing its high-quality embodied AI products to the world and empowering every corner of the earth with general-purpose robotics.
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About MagicLab
MagicLab is a global leader in embodied AI, dedicated to the research, manufacturing and industrial application of embodied AI and general-purpose humanoid robots. The company has developed a full stack of proprietary hardware and software technologies, with core hardware covering critical components. Its core products — including full-scale general-purpose humanoid robots and quadruped robots — have already achieved mass production and delivery.
