Guy Laliberté And Alexandre Amancio Launch Multiplatform Creation, Production, and Distribution Company “Reflector Entertainment”
- Details
- Category: Entertainment News
- Published on Thursday, 25 May 2017 06:51
Guy Laliberté and Alexandre Amancio announced today the launch of Reflector Entertainment, a Lune Rouge company. Co-founded by Cirque du Soleil creator Laliberté and video game developer, producer/writer/director Amancio, Reflector Entertainment is a multi-platform business that develops intellectual property.
With a view to distributing next-generation content internationally and reaching a wide-ranging audience, Reflector's unique library of content will include films, television series, video games, novels and comic strips.
Reflector is a division of Lune Rouge, a holding and investment company also founded by Laliberté, that rallies skilled entrepreneurs to capitalise on unique creative talents and stimulate entrepreneurial innovation. By joining forces, Laliberté and Amancio are incubating a number of soon-to-be-announced multiplatform ideas and concepts, some of which already in production, bringing to life immersive and interconnected universes.
Amancio said, "What makes Reflector unique is our creation of original content across a wealth of tandem and complementary platforms, under the guidance of a creative brain trust." He explained, "several agreements have already been signed with major industry players, and we will be unveiling a number of new story worlds in the near future." Reflector Entertainment has entered into a partnership with Unity Technologies, developers of the high-performance game engine, and is currently developing a project with global independent studio Entertainment One.
Guy Laliberté added, "Reflector Entertainment is the embodiment of creativity. Our partnership aligns with the mission of Lune Rouge, which aims to support the next generation of entrepreneurs. We have unique resources and are developing worlds intended for an international market."
Founder of Cirque du Soleil and Groupe Lune Rouge, Guy Laliberté was named one of the most influential people on the planet by Time Magazine and one of the most creative and innovative people in the world by Conde Nast. A Creative-entrepreneur and philanthropist, Laliberté's vision led Cirque du Soleil to become one of the most recognized entertainment brands in the world.
As one of the creative visionaries behind the multi-million-dollar gaming franchises "Assassin's Creed" and "Far Cry 2," Alexandre Amancio was nominated twice for Outstanding Achievement in Video Game Writing for "Assassin's Creed Revelations" and "Assassin's Creed Unity."
