Pronovias Bridal Celebrates 60th Anniversary with an Iconic Fashion Show

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Category: Haute This Issue
Published on Friday, 12 April 2024 09:59
Written by Janet Walker

Pronovias, a global leader in bridal fashion, celebrated its international fashion show in Barcelona, at the iconic Museu Nacional d'Art de Catalunya (MNAC), where this year it unveiled a contemporary and innovative 2025 couture line, Atelier Pronovias.

In this way, Pronovias reaffirms its commitment to the city of Barcelona and to Spain by celebrating its next international fashion show at a unique location such as the MNAC, where the 60th anniversary of the brand's inception will be commemorated. At the same time, the brand continues its global focus, bringing the Mediterranean spirit to brides around the world.

A New Era of Bridal Fashion with Art

Marrying tradition and avant-garde, Pronovias embarks on this new stage by announcing that art will be the main protagonist of the new era it inaugurates, setting the course for the coming years. With a bold vision and an unwavering commitment to excellence, the brand prepares to write the next chapter of its history.

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Furthermore, Pronovias announces its partnership with the MNAC, becoming official sponsors throughout the year 2024. This collaboration reflects Pronovias' first step in its commitment to art and reaffirms its support for the city of Barcelona.

As part of this partnership, the brand will be the official sponsor of the upcoming Suzanne Valadon exhibition, which will open two days before the catwalk show at the MNAC itself. Suzanne Valadon is a prominent artist whose work captures the very essence of beauty and creativity, highlighting women in all her works.

60th Anniversary of The Brand That Revolutionized Bridal Fashion

This year marks the exciting 60th anniversary of Pronovias, an occasion to celebrate six decades of innovation and incomparable style. In honour of this anniversary, the brand has drawn inspiration for the contemporary collection it will present on the fashion show from the very essence of Barcelona.

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The collection delves into the magnificence of the city's Mediterranean style, capturing its architecture, the values of innovation and design, as well as the charm of its streets and the modern art of Gaudí. This collection reflects the rich heritage of Barcelona and sets a new standard of contemporaneity and sophistication for wedding dresses.

All this and more will be unveiled at the emblematic fashion show prepared by the brand, which will feature two exceptional sponsors: Lancôme, responsible for makeup, and L'Oréal Professionnel, in charge of hair. This catwalk is part of the official calendar of the Barcelona Bridal Fashion Week (BBFW).

Anyone who wants to discover Pronovias' new collection and era can do so live through the brand's official digital channels, both on its website and on its official social media platforms (Instagram, Facebook, and LinkedIn) starting at 9:00 pm

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Please find a link to the preview of Atelier Pronovias' 2025 collection is HERE.

About Atelier Pronovias

Atelier Pronovias is the most exclusive couture collection of the Pronovias Group. Each and every dress bearing the Atelier Pronovias label is handcrafted by expert seamstresses in the brand's atelier in Barcelona, using the finest fabrics and laces imported from France and Italy.

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When a bride chooses an Atelier Pronovias dress, which is only available in Pronovias stores and the best international bridal fashion retailers, she enters a couture experience. The bride-to-be will be kept up to date on the progress of her creation and will have a range of bespoke options available to ensure her dress is completely unique and personalized.

About Pronovias Group

Headquartered in Barcelona, Pronovias Group is a global leader in the bridal fashion sector, having dressed brides worldwide for over 100 years. The company operates a sophisticated portfolio of brands, including the iconic Pronovias and Nicole Milano, couture with Atelier Pronovias, as well as licensed brands such as Vera Wang Bride and Marchesa.

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The Group's bridal and cocktail dresses are sold through a global network of independent retailers, with whom it maintains strong and lasting relationships in over 100 countries, 4000 points of sale, and through 92 Pronovias and Nicole stores in major fashion cities like New York, London, Milan, and Paris. Pronovias is renowned for its incomparable legacy, its outstanding in-house design team, and its past collaborations with famous designers such as Elie Saab, Ungaro, and Valentino.

Images courtesy of Pronovias Group.

Art Direction by Janet Walker.

Copy provided by Michele Marie PR.

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