Login Form

Rolls-Royce VISION NEXT 100 Makes North American Debut

AddThis Social Bookmark Button

The Rolls-Royce VISION NEXT 100, codenamed 103EX, today made its North American debut at the historic Barker Hangar in Santa Monica, California. 103EX is the marque's first ever pure 'Vision Vehicle' and defines the future of luxury mobility.

"Today, Rolls-Royce, the world's leading luxury brand, has defined the future of luxury mobility. The Grand Arrival of the Rolls-Royce VISION NEXT 100 boldly points to a bright future for our marque where our patrons' individual demands for complete and authentic personalization will be met through an exquisite fusion of technology, design and hallmark Rolls-Royce craftsmanship." Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

"With the Rolls-Royce VISION NEXT 100 we were mindful not to dwell on the past. We wanted to be as innovative as possible and at the same time transcend the design history of the marque." Giles Taylor, Director of Design, Rolls-Royce Motor Cars.

The Rolls-Royce VISION NEXT 100 presents an intriguing and aesthetically dynamic vision of the future of luxury mobility – a completely personal, effortless and autonomous Rolls-Royce experience, wrapped in a design that ensures a 'Grand Sanctuary' for its occupants and a 'Grand Arrival'.

103EX is one of four visionary creations announced by the BMW Group in Munich on 7 March 2016, as it launched its centenary celebrations.

In addition to being the centenary of the BMW Group, 2016 also represents a seminal moment in the history of Rolls-Royce Motor Cars. For Rolls-Royce, the end of production of the seventh generation Phantom – considered by aficionados to be "the best car in the world" – represents the completion of the first phase of the Rolls-Royce brand's renaissance under BMW Group custodianship. The success of Phantom, Ghost, Wraith and now Dawn serves as the foundation for a bold new chapter.

103EX is the vision of the Rolls-Royce Motor Cars design team, led by Director of Design, Giles Taylor. In the spirit of the great coachbuilt cars of the past, Rolls‑Royce will create the chassis of the future, hand-built from the most advanced materials and powered by a zero emissions powertrain.

The Legacy of Eleanor
The 'Voice of Eleanor' inhabits 103EX, delivering the dream of an effortless future to her owners. Digitally connected to every aspect of her owners' lives and her surrounding environment, 'Eleanor' becomes their virtual assistant and chauffeur, freeing them of all effort and encumbrance. Ever vigilant, 'Eleanor' safely delivers her passengers to their destination, having already predicted the situation and surroundings that await them.

The Grand Sanctuary
As one would expect from a Rolls-Royce, the environment of the Grand Sanctuary is crafted from the most precious and contemporary of materials. What is unexpected is the feeling of lightness and simplicity, an effortless elegance. The centrepiece of the cabin is the beautiful sofa. The best seat in the house, it is an exquisite, futuristic interpretation of modern furniture design. Clothed in the most opulent fabrics, it gives the impression of floating within the cocoon of the cabin thanks to the artful use of lighting and modern materials.

The Grand Arrival
The very size of 103EX announces the importance of its precious cargo. At 5.9 metres long and 1.6 metres high, it mirrors the perfect dimensions of today's Phantom Extended Wheelbase, whilst the ever constant Spirit of Ecstasy grows in stature, harking back to the regal Phantoms of the 1920s. Hand-crafted by the finest European glassmakers of today, she lights the way to the future of luxury.

She is poised atop the re-imagined, yet still iconic, Pantheon grille with the red Double-R badge of an experimental Rolls-Royce. Whilst this radical new design language also contributes to an effortless, unruffled journey thanks to improved air flow and reduced air resistance, its unquestioned drama delivers a grand arrival.

"The Grand Arrival gesture of the Rolls-Royce VISION NEXT 100 creates a stage for our important passengers as they arrive at their ultimate destination," comments Taylor. "It is an expression of our intrinsic understanding of the possibilities for a true luxury brand and the desires of its customers."

 

Haute Tease

  • Fashion and Style Fixes and Tricks Review – A Round-Up for the Fashionista Everywhere

    AddThis Social Bookmark Button

    Every fashionista knows that putting together a great look can often be fraught with problems, annoyances, or plain old doldrums. However, ever-clever apparel and accessory designers are continually bringing innovations to market that help ensure your efforts to rock chic, stylish and fresh looks don't hit a snag.  Here's one notable group of fixes, tricks and helpful conveniences to help you thwart a litany of fashion and footwear frustrations and even create looks that are unforgettable:

     
  • Father’s Day Gift Guide - Fail-Safe Ideas for Dad

    AddThis Social Bookmark Button

    With Father’s Day looming, many are still frenetically searching for that perfect item to please and appease the Dads in their life. Last year, U.S. consumers across key categories, reportedly spending .83 billion dollars on tools and appliances, alone.

     
  • Auction House Bonhams Launches ‘What’s In Your Jewelry Box?’ Campaign

    AddThis Social Bookmark Button

    Meteoric price rises for top-quality antique jewelry and gemstones mean tens of thousands of Americans may be sitting on valuable family heirlooms without knowing their true value, according to one of the world's leading auction houses.

     
  • Janays Herbal Products Review - Taking Hollywood by Storm

    AddThis Social Bookmark Button

    Janay's Herbal Products, a rising name in the herbal products industry, contains only herbs, vitamins, minerals, and nutrients, and has is credited with considerable research and development in the organic world. 

     
  • Marco Polo Review – Intoxicating, Passionate, An Epic Masterpiece

    AddThis Social Bookmark Button

    "Marco Polo," the newest miniseries produced by The Weinstein Company and Netflix debuts in its entirety, immediately captures and seduces with the ancient lands of China, the Kublai Khan dynasty its imagery, mystery, exotic arts and allure.

     
  • Belle Review - Powerful, Resonating, Beautiful

    AddThis Social Bookmark Button

    "Belle," from FOX Searchlight Pictures and Moneypenny Productions, brings to the screen the real life story of a Dido Elizabeth Belle, a woman ahead of her time fighting for equality, love, independence and freedom.

     
  • Cancer 101 and New Yorker's for Charity Host Annual Black Tie Gala

    AddThis Social Bookmark Button

    CANCER 101 and New Yorkers for Charity recently held their annual Black Tie Gala at the historic Loeb Boathouse in New York’s Central Park.

Donate Elite

It's the desire at Haute-Lifestyle.com to keep journalism free. Running a business, however, dictates what is now a common dilemma; a paywall, subscription or donation. Thank you for your donation.