Row NYC Hotel Review - Perfecting The Art of Hospitality

AddThis Social Bookmark Button

Travelers seeking to plunge themselves into the pulse of New York City's famed Times Square area need only book a stay at Row NYC—an independent hotel that prides itself on offering guests an immersive experience in the very heart of Manhattan.

 

While the coveted location, itself, has operated under various identities of yore, including the Lincoln, the Manhattan and, most recently, the Milford Plaza, March 2014 saw the hotel's debut as the Row NYC—the culmination of a two-year, $140 million re-development effort. The result is a one-of-a-kind property that seeks to embody and exude the New York City experience at nearly every guest touch-point.

About the hotel's design direction, Heidi Avedisian, Curator and Brand Strategist for Row NYC, explains, "We took the unique approach of inviting the city into the property and giving our guests exactly what they want–the ultimate New York City experience versus creating a sanctuary or retreat. We do this by embracing all things art, culinary, design, culture, even pop-culture. Many of the hotels surrounding Row NYC are part of large branded chains, but our hotel only has this one location, giving us a lot of creative freedom.  We made sure that guests experience New York the minute they arrive at Row NYC."

Indeed, Row NYC enthralls from the moment guests enter the ever-bustling lobby, which has a 24-foot high crystalline glass façade and décor elements that feature earthy and industrial materials.

Once in the front door, an illuminated grand staircase presents as guests ascend and descend under a wooden slatted, umbrella-like ceiling that creates warmth, drama and visual appeal. The stairs lead up to the lobby area, where the registration and concierge desks reside, which is the first stop in what essentially becomes a NYC art exhibition.

"Located next to reception, you'll find the striking work of New York-based artist Yorgo Alexopoulos projecting on two light sculpture walls that depict what it's like to move through the course of a New York City day," Avedisian continues. "Think driving through the Lincoln Tunnel and passing gargoyles atop Upper West Side landmarks. Not only do we want our guests to perceive the artwork, but we want them to be a part of it. This was the driving idea behind The Bosco Photo Booth and Cube Structure.  

Row NYC commissioned the first ever Cube Structure by The Bosco.  Essentially guests take their photo in our photo booth and in real time their pictures are projected onto a large 3D cube structure in the lobby. Even when they are out exploring the city, they can take photos and send them back to the cubes by using our hashtag #MoreNYthanNY. It's just another unique way to let the city in – through the eyes of our guests."

Visitors of District M, the hotel's lobby-level European express café by day and cocktail lounge by night, are treated to Row NYC's most prominent and captivating art feature: the commissioned digital art gallery by paparazzo extraordinaire, Ron Galella. 

This one-of-a-kind digital gallery features Galella's most well-known images that capture celebrity life in New York during the late 60s, 70s and early 80s, including his most iconic black and white shots of Jackie O, Mick Jagger and Jerry Hall, John Lennon, and more. "It's a moment in time that we all know of, even if you weren't there, when celebrities were less jaded and possessed a lot more mystery and glamour," Avedisian notes.

In its good fortune, the hotel also gained access to never-before-seen photographs by Galella and proceeded to design a penthouse suite coined "The Paparazzi Project" in his honor to showcase these exclusive images.

An experience unto itself, the 1,000 square foot Paparazzi Project suite not only features Galella's work, but a stay in it will make any guest feel like a star in their own right. The suite comes with an actual paparazzo from Getty Images who, for two hours, will capture the guests' candid moments both in the hotel and around Times Square.

The experience also includes a hair stylist and makeup artist to create a look worthy of a night out on the town. Designed by Avedisian herself, the suite's luxurious décor, rife with cut marble, crystal, dark hardwood floors, white leather and palm leaves, is the epitome of old Hollywood style and glamour.

Overall, the Row NYC features a total of 1,331 contemporary, urban-chic-styled rooms that are compact but cozy and clean. Many boast city views. Even walking through the upper guest floor hallways offers a quintessential NYC experience.

During the design phase a photographer was commissioned to capture true life images in SoHo, the East Village, Greenwich Village, the Lower East Side and the Meatpacking District. The resulting photos flank the hotel's upper floor corridors as floor to ceiling murals, providing guests with what Avedisian refers to as, "a walking tour" of NYC's downtown neighborhoods and iconic destinations as they make their way to their rooms.

Of course, guests cannot sustain themselves on art alone, so Row NYC does offer on-site epicurean amenities. While the hotel does not offer room service, Avedisian notes that in the property's European express café and cocktail lounge, District M, they offer fine NYC pastries from Payard, Balthazar and Pain d'Avignon in the morning hours as well as La Colombe coffee.  At night District M serves a bar food menu, including hand-stretched Neapolitan pizzas, and cheese and charcuterie plates from the famed Murray's.  

"We keep it simple, and we keep it at a very high quality level," Avedisian offers, along with a glimpse into the hotel's culinary future. "In early 2015, we're expanding our food footprint with the launch of an interior food market, City Kitchen.  We scoured each NYC neighborhood—even the food trucks-- and the boroughs to find restaurateurs with truly crave-worthy items, and we are bringing them all under one compelling roof in Times Square—an area long known for its mediocre food.  It's going to be ground breaking for the neighborhood and I'm excited to give locals the food options they are looking for, as well as expose our guests to some of the most tried and true NYC food concepts. The main goal is to keep Row NYC true to New York and continuously evolve right along with this great and dynamic city."

Also on site is Iconic M, a one-stop-shop for everyday essentials that's open 24/7, as well as a state-of-the-art Apple device-powered Internet lounge in the lobby.

With a location to-die-for and a vibe that melds NYC's signature urban grit with a sleek and modern hospitality guise, it's no wonder that celebrities including Kristin Cavallari, Toni Colette, Wyclef Jean, Lizzy Jagger, and Carmen Electra have reportedly stayed at the Row NYC. It's a truly unique property with just one location, which just happens to be Times Square—one of the most iconic destinations in the world. Here, the Row NYC is free to be itself, which, incidentally, is a direct reflection of the vibrant and eclectic city that surrounds.

"The Luxe List" Executive Editor Merilee Kern scours the luxury marketplace for exemplary travel experiences, extraordinary events, and notable products and services. Submissions can be seen  at www.LuxeListReviews.com. Follow her on Twitter here: http://twitter.com/LuxeListEditor and Facebook here: www.Facebook.com/TheLuxeList.

***Some or all of the accommodations(s), experience(s), item(s) and/or service(s) detailed above were provided at no cost to accommodate this review, but all opinions expressed are entirely those of Merilee Kern and have not been influenced in any way.***

Republished by permission of and provided to Haute-Lifestyle.com by author.

Image courtesy of ROW NYC

Haute Tease

  • World News: Israel Election Cliffhanger Has Bibi and Benny Deadlocked

    AddThis Social Bookmark Button

    The results of the September 17 elections in Israel are a statistical tie. Both Benjamin Netanyahu and Benny Gantz are tied within the margin of error constituting a tie. Each leader is now looking to make a deal with minority vote-getting Avigdor Liberman to form a coalition government with the needed 61-Knesset seat minimum.

     
  • Massive Winter Storm Jonas Expected to Dump Historic Snow Along East Coast Corridor

    AddThis Social Bookmark Button

    A perfectly formed Nor'Easter is expected to pummel the East Coast with blizzard conditions, record breaking snowfalls, and whipping winds, subzero temperatures, whiteouts, and icy roads are expected as the weather gradually worsens throughout Friday into the weekend.

     
  • A Cure For Wellness, LOGAN, ALIEN Covenant, War For The Planet of the Apes Showcased At Fox 2017 Slate Preview

    AddThis Social Bookmark Button

    Fox Films, 20th Century Fox,  and Fox 2000 hosted a select group of media and industry insiders to a pre-holiday showcase of the 2017 upcoming blockbuster films, two action adventure films, and two Sci-Fi thrillers.

     
  • Never Look Away Review - Breathtaking, Four Stars, Oscar Worthy

    AddThis Social Bookmark Button

    Never Look Away, from Sony Pictures Classics, brings to the screen two unforgettable journeys, one of the inner awakenings of the artist and the second of love, a purity of pleasure, emerging after the darkness of Hitler’s Germany.

     
  • Infant Receives Liver Transplant in a Real Christmas Miracle

    AddThis Social Bookmark Button

    Baby boy Daniel McCabe, born with a degenerative liver illness, was dying. With every passing minute the life was escaping the little fighter and when doctors came to his parents the news they expected was every parent's worst nightmare.

     
  • World Cities Celebrate New Year's Eve

    AddThis Social Bookmark Button

    From Sydney, St. Petersburg, and Dubai to New York, London and Hong Kong, cities throughout the world welcomed 2014 with brilliant, dazzling displays of pyrotechnic majesty, revelry, champagne toasts and midnight kisses.

     
  • Sixth Sense Hair Styling Review - High End Hair Care for a Smooth, Silky Finish

    AddThis Social Bookmark Button

    Creating that sleek straight hair look, if you aren’t born with it, can be a nightmare, even for the most experienced. Styling tools can be misleading, temperature settings don’t reflect actual heat elements, causing burning, split ends or brittle breakage.

     
  • Le Réseau du Plus Fort

    AddThis Social Bookmark Button

    Des Gilets Jaunes à Bilal Hassani, les réseaux sociaux ont démontré toute leur puissance en relayant sans délai et dans l'anonymat le plus complet le message d'internautes soucieux de donner corps à leur voix.

     
  • Rare Blue Diamond Sells at Bonham’s for £2,685,000 in Fierce Bidding; Andrew Grima Jewellery Achieves Top Prices

    AddThis Social Bookmark Button

    The pear-shaped diamond, weighing 4.03 carats, was widely admired by potential buyers around the globe and became the subject of a fierce bidding frenzy before it finally went under the hammer, selling to Graff Diamonds for $853,203 price per carat.

     
  • Israel on Holocaust Day: From Genocide to Freedom

    AddThis Social Bookmark Button

    The recent rise in anti-semitism in the US and worldwide has made Holocaust Day in Israel much more meaningful. The establishment of the State of Israel in 1948, just three years after the Nazi slaughter of six million Jews, was an incredible juxtaposition of events, unparalleled in history.   

     
  • Beltway Insider: Obama Pushes Nuke Deal; China Visit; Wildfires; Williams, Jennings, Gifford

    AddThis Social Bookmark Button

    President Obama addressed media over the week on the intricacies of the Iranian Nuclear Deal as the full congressional vote is quickly approaching and Washington's movers and shakers have left the capital for the annual summer vacation.

     
  • THE CENTRAL PARK FIVE, Riveting, Attention Grabbing and Brutally Accurate

    AddThis Social Bookmark Button

    THE CENTRAL PARK FIVE, a gripping documentary that details the travesty of justice that left six lives shattered and a judicial system in question recently previewed during the American Film Institute Film Festival in Hollywood, California.

     
  • Celebrate the Beginning of Sizzling Summer Days with "Beach Cocktails" (Recipes)

    AddThis Social Bookmark Button

    Beach Cocktails, a newly released libation guide, from the Editors of Coastal Living offers the perfect blend and mix for signature summer parties like Cinco de Mayo and the Kentucky Derby and also sweet offerings for those elegant summer soirees.

     
  • Beltway Insider: President George H.W. Bush Laid To Rest; Comey Testifies; Paris Riots; El Chapo; Kevin Hart

    AddThis Social Bookmark Button

    President George H.W. Bush was memorialized this week as dignitaries, politicians, heads of state, family and friends gathered at the National Cathedral to pay respects and honor the legacy of the 41st President of the United States.

     
  • Zero Motivation Review - A Clever, Amusing Comedic Drama of Life Inside The IDF

    AddThis Social Bookmark Button

    “Zero Motivation,” from Zeitgeist Films, brings to the screen a witty, satirical, award winning, comedic drama of life for a regiment of female soldiers as they invent ways of passing the mandated time in the Israeli Defense Forces.