Business News: Bob Iger and The Magic of Disney Create Lifetime Loyalty

AddThis Social Bookmark Button

Bob Iger, Disney's Chairman of the Board, has a new toy. His acquisition of the Star Wars franchise brought a treasure trove of exciting new gadgets which will soon be available to the masses. For now, he gets the toys all to himself.

The Star Wars purchase, from George Lucas, in 2012, is not the only acquisition that enlarged Disney's reach beyond Mickey and Minnie and a generational concept of what the Magic Kingdom represent. Iger also had the foresight to secure Pixar and Marvel adding three of the entertainment industry's greatest storytelling companies complimenting the reach, ability and imagination of the Walt Disney brands.

Iger, Chairman and Chief Executive Officer, it seems, has a lifetime brand vision that takes the Disney brand from the baby and toddler demographic to those who whisper their appreciation of Marvel's newest superhero risking scorn as middle age is supposed to diminish the desire for escapism or the respect of powerhouse CEO's who look at the 63 year old leader with a twinge of jealousy.

The lifetime span of the Disney Brands is the new Disney. Under Iger's tutelage Disney will be a tech-lover's home, a challenge to the teen techhie, happiness to the Disney baby, fantasy to the princess and envy for the adult who secretly sees himself in Marvel's Superhero's. 

Fantasy, the Magic of Disney, is what they do best and Iger is all about spreading the vision.

A mainstay of Walt Disney's original philosophy, and the common denominator between the brands that has endured throughout the years, is the freedom to have fun.

To escape through the magic of motion pictures, animation, the antics of early cartoons, Donald Duck, Mickey and Minnie Mouse to the thrill of Tony Stark and Marvel Superhero's is the same philosophy that continues to increase the opportunities for all, not only families, to be a part of the new Disney generation.

He is also the first to give credit where it is due. He chooses the best; most innovated and trust these industry leaders to complete the task. Should they not, he has been known to move quickly to stop the bleed.

FORTUNE magazine recently featured the innovated CEO with the refurbished rendering of the original Star War's Millennium Falcon giving readers a glimpse of the future tent pole upcoming for Summer 2015.

 As a visionary, he has a threefold mission. Strategically his designs for The Walt Disney Company focuses on fundamental stakes that include generating the best creative content possible; a belief that technology matter and pairing that with innovation and the latest technology; and expanding into new markets.

Disney's many divisions essentially for those who are not familiar with the structure is like a pyramid and as it narrows those responsible for the wider base are fewer and at the top, where Iger sits, the responsibility falls on him and the few he hires to oversee the Kingdom of which he has been given stewardship.

The board believes in him as his wins continue to drive stock prices higher. Disney closed out 2014 with a high of $95.50 per share and a year range of $69.85 (March 2014)  to $95.93 (December 2014). Disney stock is at the highest it has been and Iger is the man to thank.

The second part of Disney mission is ensuring the brand is available across all demographics which is a directive that comes from the top and spreads across the divisions.

Films of course are a part of the equation as are consumer products which ask any mom who ventures into a Wal-Mart superstore with more than 300foot of shelf space, the aisle displays are a momentary escape into the Magic Kingdom. The simple trip creates nostalgia for the parent and anchors the tinniest Disney Princess or Superhero.

Thirdly the belief that technology matters, which is quickly becoming a core principal of many corporations has become a cornerstone as Disney continues to embrace new technology, which has made them an industry leader through its creative content offerings across new and emerging platforms.

Considered safe stock the Walt Disney board recently extended his contract through 2018.

 

Haute Tease

  • Danielle Jones, Comatose Craigslist Beating Victim, Wakes

    AddThis Social Bookmark Button

    Danielle Jones, the Miami female beaten nearly to death and into a coma by a roommate she had found on Craigslist one week after he moved in, has finally woken 24 days after the Valentine's Day attack.

     
  • AFI FEST 2014 presented by Audi Announces World Cinema, Breakthough, Midnight and Cinema's Legacy Sections

    AddThis Social Bookmark Button

    FOR IMMEDIATE RELEASE, LOS ANGELES, CA,October 22, 2014– AFI FEST 2014 presented by Audi, a program of the American Film Institute, announced today the remaining films that will screen in the World Cinema, Breakthrough,Midnight, and Cinema's Legacy programs. AFI FEST will take place November 6 through 13in Hollywood, CA, at the Dolby Theatre®, the TCL Chinese Theatres, the Egyptian Theatre and the Hollywood Roosevelt Hotel.

     
  • Grandmaster Furious Five Featuring Mele Mel & Scorpio Embark On a United Kingdom ReMix Tour

    AddThis Social Bookmark Button

    Some Kind of Sorry', the new single from Grandmaster's Furious Five featuring Mele Mel & Scorpio, has seen the Rap legends and original pioneers of Hip Hop gaining airplay on national and regional radio stations all over the world.  

  • Steve Martin To Receive 43rd AFI Life Achievement Award

    AddThis Social Bookmark Button

    LOS ANGELES, CA, October 3, 2014 – Sir Howard Stringer, Chair of the American Film Institute's Board of Trustees, announced today the Board's decision to honor Steve Martin with the 43rd AFI Life Achievement Award, the highest honor for a career in film.

     
  • Audience Awards Launches Film Festival with Focus On Innovation And Diversity

    AddThis Social Bookmark Button

    The Audience Awards Film Festival, a four-day festival, will showcase 110 award-winning short films by world-class filmmakers, highlight the next generation of storytellers and celebrate some of the most respected, diverse industry veterans of our time.

Crime

  • Judge in Stanford Rape Case Stops Hearing Criminal Cases

    AddThis Social Bookmark Button

    Judge Aaron Persky, who sentenced the Stanford convicted rapist to six months including time served, has stopped hearing felony cases due to the public outrage over his leniency in what has been deemed a travesty of justice.

     
  • James Bulger Appeal Deadline Nears

    AddThis Social Bookmark Button

    James Bulger, the notorious Boston mobster convicted in what has been called a sham proceeding, is fighting for the chance at a new trial to present evidence of alleged deals he had with members of the Massachusetts State law enforcement.

     
  • Eight Dead, including Six Children, in Texas Home Invasion Mass Murder

    AddThis Social Bookmark Button

    Six children and two adults have been found shot to death, execution style, inside a Harris County, Texas home after a twelve hour standoff that ended after hostage negotiators talked the suspect into surrendering.

     
  • Sandy Hook Massacre: The Funeral Procession

    AddThis Social Bookmark Button

    The funeral procession of tiny caskets filled with the hopes, dreams and futures that were shattered when a lone gunman shot his way into the safety of Sandy Hook Elementary School have ended.

     
  • Homicide Ruling in Staten Island Choke Victim Case

    AddThis Social Bookmark Button

    The death of Eric Garner, 43, the Staten Island father of two choked to death by New York Police Officers after being detained on a city street, has been ruled a homicide by the New York City Medical Examiner.

Theatre, Music, Books

  • Something Rotten Review – Raucous Surprises, a Roaring Good Time

    AddThis Social Bookmark Button

    Something Rotten!, Broadway’s newest musical, is so fun it's hard to say for sure who was having a better time at the St. James Theater the other night, the audience or the actors and musicians on stage.  

     
  • HL Artist Interview: Joshua Haupt, the Steve Jobs of Marijuana, Talks Epilepsy, The Cost of Weed Knowledge and The Burning Debate

    AddThis Social Bookmark Button

    While the debate rages over medicinal marijuana in conservative states, one young man in Colorado is moving forward, with a mission. Undeterred by the challenges Joshua Haupt has partnered with several major consumer goods giants to introduce cannabis as an alternative treatment.   

     
  • Jayne Avaunt, Canada's Newest Pop Sensation, Hits U.S. Airwaves

    AddThis Social Bookmark Button

    Jayne Avaunt, Canada’s newest pop sensation, is now blazing the Americans musical charts with her hit single, Hear Me. Hear Jayne out with Hear Me,and see what bloggers are talking about.

     
  • NYPD Green Book Review - Page Turning Detective Thriller

    AddThis Social Bookmark Button

    NYPD Green, a memoir from Luke Waters, details his life from undocumented Irish immigrant to ranking detective in one of the largest police departments in the world solving horrendous cases and the interactions and working with other judicial agencies.

     
  • A Pink Suitcase Book Review – Empowering Stories from Women Who Dared

    AddThis Social Bookmark Button

    A Pink Suitcase, from World Traveler Press, presents twenty-two provocative individual stories of empowered woman who dared to fulfill their dreams of global expedition, from hiking the Appalachian Trail to entering Gutsy Gal adventures.