mk2 Opens Doors to Europe’s Largest Permanent Virtual Reality Facility

AddThis Social Bookmark Button

The newest tourist destination in Paris has opened with the launch of mk2 VR, the largest permanent virtual reality facility in Europe. Located in the heart of Paris' new 'tech district', mk2, offers the best of Virtual Reality (VR).

Dedicated to offering the best VR experience, mk2, through a strategic partnership with BNP Paribas, adds the mk2 VR experience to its Paris multiplex, mk2 Bibliothèque, France's third largest movie theater with nearly 2 million attendees per year. 

The mk2 VR facility offers consumers access to the latest VR technologies and exclusive content from some of the leading VR developers from around the world - all under one roof!
 

Accessible to everyone, mk2 VR showcases all the latest cutting-edge VR technologies from companies such as Oculus Rift, Sony PlayStation VR, HTC VIVE, MSI and more. Through these technologies, consumers can access VR experiences that span from fictions and games to fully immersive interactive programmed content. Users can come to mk2 VR to experience VR content that meets at the crossroads of fiction, documentary, gaming and art.  
 

"We are bringing VR to a multiplex-like environment with the opening of the first-ever entertainment venue fully dedicated to upscale VR experiences," said Elisha Karmitz, general director, mk2. "mk2 VR's concept offers consumers a lively, culture-filled facility focused on VR and good times, and that is why mk2 VR features 'Le Perchoir mk2,' a terrace bar developed in association with one of the trendiest rooftop and open air bar chains now in Paris, Le Perchoir. For anyone looking for a new experience, wanting to enjoy VR technologies or just having a drink in a cheerful environment, mk2 VR is poised to be the 'go to' place on the forefront of this latest revolution in entertainment."


 
mk2 VR Hours of Operation:
mk2 VR is open from Wednesday to Sunday, holidays and every day during school breaks. Private space can be reserved upon request at www.mk2vr.com.

Wednesday 6:00 PM to 11:00 PM

Thursday 6:00 PM to 11:00 PM

Friday 6:00 PM to 11:00 PM

Saturday 2:00 PM to 11:00 PM

Sunday 2:00 PM to 8:00 PM


Tickets (can only be purchased at mk2 VR):

20 minutes: 12 euros

40 minutes: 20 euros


"As a major actor of the seventh art, and with a history of 100 years, positioning us in this domain as the reference among European banks, BNP Paribas - the bank for a changing world - is delighted to be the partner of mk2 for the opening of the first place entirely dedicated to virtual reality, in Europe," said Bertrand Cizeau, BNP Paribas Group head of communications. "This partnership allows BNP Paribas to continue its commitment to sourcing emerging talents and offers over 1000 clients the possibility to discover this unique venue."
 

mk2, with mk2 VR, is the first cinema operator to develop an entire business around VR.  Faithfull to its 40 years of history in selecting and programming the best international films, the finest content in VR is selected by a dedicated programmer to merge mk2's famous know-how in the cinema industry into VR. As a thriving hub of culture and entertainment, mk2 VR will live to the rhythm of its exclusive content and sneak previews (revealed every Wednesday) all year long. 
 

On opening day, mk2 VR will feature VR content, including:

Birdly® by SOMNIACS: The best VR flight simulator, exclusively at mk2 VR.

Assassin's Creed Experience VR by Twentieth Century Fox

Star Wars™ Battlefront ™ Rogue One ™ X-Wing VR Mission by Electronic Arts

The Climb by Crytek

Homebound Joyride by Quixel

Introduction to VR by Felix & Paul Studios

The Walk by smartVR Studio

Eagle Flight by Ubisoft

Ocean Descent by Sony London Studio

Space Pirate by I-illusion

Holofit by Holodia


mk2 VR in brief:

An interactive space spread over 300 square meters (3300 sq. ft.)

In the heart of Paris' "3.0 district" near the BNF François Mitterrand library and Halle Freyssinet, Europe's biggest start-up campus (opening soon)

12 "VR pods" for individual experiences

The latest technology - HTC VIVE, PlayStation VR, Oculus Rift and MSi

1.5 million euros invested

100,000 visitors expected in 2017

Images courtesy of Mk2 and used with permission.

Haute Tease

  • Money News: Bull Markets Continue; American, Europe, Asian Markets Close Up

    AddThis Social Bookmark Button

    The DOW Jones Industrial Average rallied throughout the week, as did the top ten watched markets with nearly all managing to maintain the Bull Run and with the bear out of sight, earned solid gains across the board.

     
  • Celebrities and Socialites Raise Funds For Restoration At Eighth Annual Hearst Castle Preservation Foundation Benefit Weekend

    AddThis Social Bookmark Button

    The pristine coast of San Simeon, California was the unparalleled setting for the eighth annual Hearst Castle Preservation Foundation Benefit Weekend hosted by William Randolph Hearst’s granddaughter, Anne Hearst McInerney and her husband, novelist Jay McInerney.

     
  • Beltway Insider: Obama Promises No U.S. Troops; Putin Remains In Ukraine; Gun Reform Op-Ed; Mid-Terms

    AddThis Social Bookmark Button

    President Barack Obama announced the United States will not send combat troops to assist the Iraqi government fight the escalating insurgency from the terror group, loyal to former leader Osama Bin Laden, Islamic State of Iraq and the Levant.

     
  • Interview & Review: Pawn Shop Chronicles, a Disturbing Red Neck Romp from Director Wayne Kramer

    AddThis Social Bookmark Button

    Pawn Shop Chronicles” from Anchor Bay Films and Mimran Schur Pictures, presents a frenzied, disturbing trip full of all the conflict, offense, and drama, one could expect in a confederate red neck romp.

     
  • OSCAR Trivia: Can “The Revenant” Be a Good Oscar® Contender

    AddThis Social Bookmark Button

    The Revenant is the latest work of the Oscar® winner Mexican helmet Alejandro G. Iñárritu - the question is if this film has the potential to win gold this year - the answer is "yes" and "no." 

     
  • James Bulger Appeal Deadline Nears

    AddThis Social Bookmark Button

    James Bulger, the notorious Boston mobster convicted in what has been called a sham proceeding, is fighting for the chance at a new trial to present evidence of alleged deals he had with members of the Massachusetts State law enforcement.

     
  • The Old Man and The Gun Review - Robert Redford Bids Farewell In Charming Swan Song

    AddThis Social Bookmark Button

    The Old Man and The Gun, from Fox Searchlight Pictures, presents the story of the notorious gentleman bandit Forrest Tucker who, along with two elderly companions, enjoyed a late-in-life crime spree spreadout across the southwest.

     
  • LA/NYC Arts: Morrison Hotel Gallery Hosts 50th Anniversary of Woodstock Celebrating with Michael Lang, John Sebastian & Henry Diltz

    AddThis Social Bookmark Button

    It was three days that lasted 50 years, and last night the Morrison Hotel Gallery at the Sunset Marquis Hotel in Los Angeles, held an exclusive VIP event that celebrated the 50th anniversary of the original Woodstock Music Festival from 1969.

     
  • Bring Your Appetite and Head to Oxnard For Restaurant Week 2019 "Tacos, Treats & Tastings"

    AddThis Social Bookmark Button

    Put the diet aside and treat yourself to a culinary feast during Oxnard Restaurant Week 2019, "Tacos, Treats & Tastings".  The week-long celebration spotlights Oxnard's culinary culture taking place Friday, January 18, 2019 through Sunday, January 27, 2019. 

     
  • I Am The Night Review - Palpable Intrigue As Secrets Become Exposed

    AddThis Social Bookmark Button

    I Am the Night, the upcoming TNT limited series directed in part by Patty Jenkins, tells the story of the infamous Los Angeles gynecologist, Dr. George Hodel, his family and the sinister secrets that bind them together.

     
  • Beltway Insider: Boston Bombing Suspect Moved; President, Senator Targeted in Bio-Terror Scare; CISPA Killed in Senate; Fertilizer Plant Victim’s Mourned

    AddThis Social Bookmark Button

    President Obama, with the Boston Marathon bombing suspect in custody, attended a memorial service at Baylor University in Waco for those who died in the West, Texas fertilizer plant explosion.

     
  • Manscaped Launches The Second-Generation Trimmer for Down Under Male Grooming

    AddThis Social Bookmark Button

    Manscaped, Inc., the world's #1 brand for below-the-waist male grooming, has started shipping, The Lawn Mower 2.0™ – an ergonomically-designed trimmer that redefines power, precision, and sensitivity, with snap-in blade replacement, it takes men's health and hygiene to a new level!

     
  • WHY HIM Review - Hysterical, LOL, A Silicon Valley Comedic Romp

    AddThis Social Bookmark Button

    WHY HIM, from Twentieth Century Fox Films and TSG Entertainment, brings to the screen a laugh out loud comedic romp through Silicon Valley and the new age world of tech apps, platforms, coding, and the over the top creative extravagances.

     
  • Sugarspun Drops New Single "Will it Be This Way Forever" October

    AddThis Social Bookmark Button

    Indie Rock band Sugarspun, a five piece hailing from the North West of England, bring the sound of the 60's Faces and 90's Oasis and The Verve, right into the here and now with the upcoming October release.

     
  • Stranded Review – Moon Based Madness and Horror

    AddThis Social Bookmark Button

    Stranded,” an escape from the usual, from RLJ Entertainment and Minds Eye Entertainment, brings to the screen a sci-fi haunted house drama that provides moon base horror filled with fear, dread and heightened suspense.