Traxon Technologies’ Showroom in Hong Kong Offers Visitors a Rich AR Experience

AddThis Social Bookmark Button

Traxon Technologies and Osram’s Hong Kong showroom elevates its focus on digitalization and future markets. Using cutting-edge Augmented Reality (AR) based control and navigation technology, the company emphasizes its position as the premiere global provider of advanced LED systems.

Going forward, the company will showcase its product innovations using state-of-the-art AR control and navigation technology. The Hong Kong Showroom provides an interactive customer experience through a pioneering AR application for indoor navigation, device control and monitoring, developed by AR Automation in cooperation with Insider Navigation accentuating the company’s dominance in the innovative lighting solutions market.


Beltway Insider: Trump, Pence Stump MAGA Redux, Cuts Central American Aid, Brexit Power Grab, Boeing MAX Jets, 2020

The two companies have combined their knowledge to create “AR Smart Control” which allows users to track their real-time position and directly control the surrounding lights as well as access important product data. When pointing the tablet’s camera at a light, users can select from a range of different options displayed on the screen: it’s possible to dim the light, switch it on and off, request product details and choose a certain colour or pre-set lighting scene.

The objects to be controlled, the possible user options and the data shown can be individually determined, depending on the application area and the respective requirement profile. This means, for instance, that the AR app also serves to control the ventilation and irrigation system in vertical farms, to track the energy consumption of machinery in real-time or look up the last maintenance check performed on technical equipment in factories.


Letters to the Leaders of China Book Review - A Visionary Ensures His Beloved Nation Thrives and Survives

So far, AR is mainly used for data visualization, but AR Smart Control goes one step further by using the new technology to actually interact with objects close to the user in a very simple and intuitive way.

As a result, AR offers an innovative approach to the development of IoT systems. While voice assistants like Alexa, Siri or Google Home depend on knowing the right command logic, AR Smart Control works without any prior knowledge of the devices – just point the camera at an object to monitor and control it.


Qlocktwo® Classic Creator's Edition Celebrates Time with Two New Editions in Silver and Gold

What makes the app so special is the fact that it was the joint work of two companies contributing different areas of expertise: While Insider Navigation is an expert on AR based indoor positioning and navigation, the joint venture AR Automation combines the skills of an AR software development specialist with the knowledge of a professional provider for smart control and building automation technology.

Thus, the product features a highly precise 3D positioning, an accurate overlay of the virtual information from observed real objects without showing misalignments when the user is moving around in the environment, and an immediate response to all control commands as well as a continuously reliable data transmission in real-time.

Within only two days, AR Smart Control was successfully installed in Traxon Technologies’ Showroom in Hong Kong. The new API interface of the smart lighting control platform e:cue SYMPHOLIGHTTM provides the perfect solution to control lights through Augmented Reality. Thanks to all the new clever features of SYMPHOLIGHT 5, data from sensors, light and equipment status in a building can be evaluated and displayed on the screen in real-time.


Victoria Chow, Hong Kong Hottest Wine and Spirits Entrepreneur, Launches The Woods' Annex (CHI/ENG)

The two companies are pleased to present their AR solution in April at Hannover Messe in the booth of Insider Navigation (Hall 6 Booth C58). All visitors and those interested are kindly invited to test AR Smart Control themselves.

This video provides you with a brief look at Traxon Technologies’ new Showroom.

About Insider Navigation
Insider Navigation (INS) is the first company that offers augmented reality based indoor positioning and navigation for mobile devices without the use of special hardware. Thanks to augmented reality and efficient navigation technologies INS offers a worldwide unique holistic solution which enables clients to easily make their venues recognizable for mobile devices and gain added value with augmented reality. Insider Navigation has its headquarters in Vienna.

AR Automation Ltd.

AR Automation Ltd. is a Joint Venture created by the two companies Visionaries 777 Ltd. (Hong Kong) and eventa AG (Munich), focusing on the development of advanced Augmented Reality (AR) applications to control and monitor lighting, building and media technology. The smart AR control solutions offer an innovative approach to combining AR and IoT. The headquarters of AR Automation is located in Hong Kong.

Haute Tease

  • Beltway Insider: Obama Initiates Action Year; Christie’s Traffic Jam; December Job Report; Iran Sees Aid

    AddThis Social Bookmark Button

    President Barack Obama returned to Washington, from his Hawaiian Christmas holiday, heralding 2014 an “Action Year” and calling on every American to work together to capitalize on the economic gains of the past year.  

     
  • Celebrity Interview & Review: One Peace At A Time Highlights a Global Fix-it Campaign - From Turk Pipkin and Nobility Films

    AddThis Social Bookmark Button

    One Peace at a Time tells the story of one man’s journey as he embarks on a global search into the world’s worst problems to answer the nagging question of "Just how bad is it out there?"

     
  • Money News: DOW, S&P Close Down, NASDAQ, Up; World Markets Split

    AddThis Social Bookmark Button

    The Dow Jones and S&P500 closed down on a short holiday week, with the majority of the ten most watched global markets also operating on a abbreviated trading week with the exception of the Nikkei, the markets split evenly.

     
  • THE MARINE 3: HOME FRONT Review: Director Scott Wiper and Mike “The Miz” Mizanin Score the Win

    AddThis Social Bookmark Button

    THE MARINE 3: HOMEFRONT, from WWE Studios and FOX Home Entertainment, is the third installment in the successful THE MARINE franchise and brings World Wrestling Entertainment star MikeThe MizMizanin to the big screen.

     
  • Money News: US Markets Gain; World Markets Split; S&P500 Sets New Record

    AddThis Social Bookmark Button

    The Dow Jones Industrial Average as well as the three other top America Indices had nice gains over the past week. Russell 2000, the NASDAQ and S&P500 all had a strong week, gaining enough momentum, in the respectable index to end strong with the DOW remaining above the 17,000 point record set over one month ago.

     
  • Terror Exploitation - The Newest Form of Hollywood Bashing

    AddThis Social Bookmark Button

    London Has Fallen, recently released from Focus Features, depicts the world’s worst case scenario in the war on terror, an all-out assault on London, unprecedented since the time Hitler’s Blitzkrieg rolled across Europe, in an attempt to murder the leaders of the G7.

     
  • Smithsonian Earths Presents, JAGO: A LIFE UNDERWATER, the Story Of 80-Year-Old Bajau Fisherman

    AddThis Social Bookmark Button

    Smithsonian Earth, the subscription video streaming service from Smithsonian Networks(TM) that delivers spectacular original nature and wildlife content, will feature the award-winning one-hour 4K film JAGO: A LIFE UNDERWATER, starting on September 22.

     
  • Michelle Pfeiffer Interview: People Like Us Review - A Drama of Life, Death, Secrets and Lies

    AddThis Social Bookmark Button

    PEOPLE LIKE US, a true story from DreamWorks Pictures and Reliance Entertainment, brings to the screen an inspiring drama of life, death, family lies, secrets, choices and hope.

     
  • Disney Board of Directors Extend Bob Iger’s Contract Through 2016

    AddThis Social Bookmark Button

    BURBANK, Calif., July 1, 2013—The Walt Disney Company (NYSE:DIS) Board of Directors announced today that it has extended Robert A. Iger’s tenure as CEO and Chairman through the expiration of his contract on June 30, 2016 under his existing contractual terms as CEO.

     
  • Beltway Insider: Trump/Border Policy, Jakelin Maquin, Cohen Sentenced; May Wins; Yemen; Khashoggi; Biden 2020

    AddThis Social Bookmark Button

    President Trump, who is preparing for a working Christmas Break at Mar-a-Lago, is facing a continual firestorm over the recent death of a child awho was denied water and medical care while detained by Customs and Border Protection.

     
  • Beltway Insider: Trumps Ends The Dream; Hurricanes Harvey/Irma/Jose; Mexico Earthquake; Sloane Stephens

    AddThis Social Bookmark Button

    President Donald Trump ended the dream for many childhood immigrants, living and working in the United States, this week as he ordered a phase out of the Deferred Action for Childhood Arrivals (DACA) program created by former President Obama.

     
  • STOKER, From Fox Searchlight Pictures and Director Park Chan-Wook, Delivers a Daring, Mind Bending,Thriller

    AddThis Social Bookmark Button

    STOKER, a twisted psychological thriller, from FOX Searchlight Pictures, Indian Paintbrush and Korean Director Park Chan-Wook recently held its Los Angeles Media Day at the SLS Beverly Hills.

     
  • stARTup Art Fair SF Artists Delve into Social Issues; Look for Hope in Turbulent Times

    AddThis Social Bookmark Button

    stARTup Art Fair is pleased to present its fourth San Francisco edition returning to the Hotel Del Sol in the Marina District, the startup Art Fair will open on Friday, April 26 and run through Sunday, April 28.

     
  • A Conversation With Battle Los Angeles Director Jonathan Liebesman

    AddThis Social Bookmark Button

    Battle los Angeles, the gritty war sci-fi drama, directed by Jonathan Liebesman has captured audiences throughout the world with its realistic raw portrayal of a nation, a world, on the brink of annihilation.

     
  • Awe-Inspiring Groom’s Gifts From the William Henry ‘Embrace’ Collection

    AddThis Social Bookmark Button

    When considering what to get a budding bride, the options are seemingly endless. However, buying a memorable and meaningful gift for the would-be groom—and also the wedding party of the male persuasion—can prove far more challenging.