Traxon Technologies’ Showroom in Hong Kong Offers Visitors a Rich AR Experience

AddThis Social Bookmark Button

Traxon Technologies and Osram’s Hong Kong showroom elevates its focus on digitalization and future markets. Using cutting-edge Augmented Reality (AR) based control and navigation technology, the company emphasizes its position as the premiere global provider of advanced LED systems.

Going forward, the company will showcase its product innovations using state-of-the-art AR control and navigation technology. The Hong Kong Showroom provides an interactive customer experience through a pioneering AR application for indoor navigation, device control and monitoring, developed by AR Automation in cooperation with Insider Navigation accentuating the company’s dominance in the innovative lighting solutions market.


Beltway Insider: Trump, Pence Stump MAGA Redux, Cuts Central American Aid, Brexit Power Grab, Boeing MAX Jets, 2020

The two companies have combined their knowledge to create “AR Smart Control” which allows users to track their real-time position and directly control the surrounding lights as well as access important product data. When pointing the tablet’s camera at a light, users can select from a range of different options displayed on the screen: it’s possible to dim the light, switch it on and off, request product details and choose a certain colour or pre-set lighting scene.

The objects to be controlled, the possible user options and the data shown can be individually determined, depending on the application area and the respective requirement profile. This means, for instance, that the AR app also serves to control the ventilation and irrigation system in vertical farms, to track the energy consumption of machinery in real-time or look up the last maintenance check performed on technical equipment in factories.


Letters to the Leaders of China Book Review - A Visionary Ensures His Beloved Nation Thrives and Survives

So far, AR is mainly used for data visualization, but AR Smart Control goes one step further by using the new technology to actually interact with objects close to the user in a very simple and intuitive way.

As a result, AR offers an innovative approach to the development of IoT systems. While voice assistants like Alexa, Siri or Google Home depend on knowing the right command logic, AR Smart Control works without any prior knowledge of the devices – just point the camera at an object to monitor and control it.


Qlocktwo® Classic Creator's Edition Celebrates Time with Two New Editions in Silver and Gold

What makes the app so special is the fact that it was the joint work of two companies contributing different areas of expertise: While Insider Navigation is an expert on AR based indoor positioning and navigation, the joint venture AR Automation combines the skills of an AR software development specialist with the knowledge of a professional provider for smart control and building automation technology.

Thus, the product features a highly precise 3D positioning, an accurate overlay of the virtual information from observed real objects without showing misalignments when the user is moving around in the environment, and an immediate response to all control commands as well as a continuously reliable data transmission in real-time.

Within only two days, AR Smart Control was successfully installed in Traxon Technologies’ Showroom in Hong Kong. The new API interface of the smart lighting control platform e:cue SYMPHOLIGHTTM provides the perfect solution to control lights through Augmented Reality. Thanks to all the new clever features of SYMPHOLIGHT 5, data from sensors, light and equipment status in a building can be evaluated and displayed on the screen in real-time.


Victoria Chow, Hong Kong Hottest Wine and Spirits Entrepreneur, Launches The Woods' Annex (CHI/ENG)

The two companies are pleased to present their AR solution in April at Hannover Messe in the booth of Insider Navigation (Hall 6 Booth C58). All visitors and those interested are kindly invited to test AR Smart Control themselves.

This video provides you with a brief look at Traxon Technologies’ new Showroom.

About Insider Navigation
Insider Navigation (INS) is the first company that offers augmented reality based indoor positioning and navigation for mobile devices without the use of special hardware. Thanks to augmented reality and efficient navigation technologies INS offers a worldwide unique holistic solution which enables clients to easily make their venues recognizable for mobile devices and gain added value with augmented reality. Insider Navigation has its headquarters in Vienna.

AR Automation Ltd.

AR Automation Ltd. is a Joint Venture created by the two companies Visionaries 777 Ltd. (Hong Kong) and eventa AG (Munich), focusing on the development of advanced Augmented Reality (AR) applications to control and monitor lighting, building and media technology. The smart AR control solutions offer an innovative approach to combining AR and IoT. The headquarters of AR Automation is located in Hong Kong.

Haute Tease

  • Five Must-Visit Southwest Vacation Destinations

    AddThis Social Bookmark Button

    Whether for a stress-relieving holiday getaway, vacation in the New Year, or for those on your "nice list," as it is better to give than receive, travel is top of mind for many this time of year.

     
  • Someone Great Review – Millennial Romantic Dramady Strikes All the Right Notes

    AddThis Social Bookmark Button

    Someone Great, a Netflix original film, tells the story of three friends, in a magical city, who for more than a decade were the other’s lifeline and suddenly the hard work paid off, and man was it disruptive. 

     
  • Beltway Insider Special: Hillary Clinton’s Post Election Self-Examination

    AddThis Social Bookmark Button

    Hillary Clinton is out; no longer hiking in the woods securing a fresh perspective, the former Presidential Candidate has opened herself to the media to discuss with logical reasoning the electoral loss that cost the people her Presidency.

     
  • Breath Review - Coming of Age Surfing Drama Has Heart

    AddThis Social Bookmark Button

    Breath, from Film Rise, presents a heartfelt coming of age drama which has two best pals suddenly and irreversibly captured by the wild waves off the Australian coastline and a onetime champion who agrees to mentor them.

     
  • Op/Ed: Patients and Physicians Unite: You Have Nothing to Lose but Your Chains

    AddThis Social Bookmark Button

    In an entertainment venue called the "Escape Room," participants are locked inside a themed adventure room, and they must figure out how to escape. Themes include prisons, KGB interrogation, and hostage situations. Perhaps a new theme could be ObamaCare.

     
  • Gleason Review - Raw, Emotional, Vulnerable

    AddThis Social Bookmark Button

    Gleason, from Amazon Studios and Open Road Films, comes the story of Steve Gleason, the former New Orleans Saint Special Teams player and ALS survivor, and chronicles the advent and decline of the pro baller who once brought a city back from the brink.

     
  • Celebrity Interview: Talking with Dennis Quaid on the Making of I Can Only Imagine

    AddThis Social Bookmark Button

    Dennis Quaid stars in the faith based I Can Only Imagine, which opens this weekend with the power behind the belief that faith can transform, and captivates from the opening scenes giving a tour de force performance.

     
  • UK Celebrities Team Up For 'Christmas Number 1'

    AddThis Social Bookmark Button

    For the UK the Christmas single is as traditional as a turkey roast and we've got two very different ones competing.  From ex-boxer/rugby player Shinny who brought along his celebrity friends for a charity single and the classic sound of Diane O.   

  • IH NOM UH NIT Spring Summer 2019 Collection - Alluring, Provocative, Irresistible

    AddThis Social Bookmark Button

    Luxury brand, IH NOM UH NIT, which has garnered an army of A-List fans, merges haute fashion with streetwear resulting in oversized, comfort combinations paired with top-notch accessories such as a signature leather sneaker collection and stylish sunglasses. 

     
  • Circus Performers Critically Injured in Trapeze Accident

    AddThis Social Bookmark Button

    A female troupe of nine Ringling Brothers and Barnum & Bailey acrobats were critically injured during a morning matinee, when the trapeze in which they were suspended gave way, without warning, sending all crashing to the center ring.

     
  • Organized Crime Boss James “Whitey” Bulger Convicted

    AddThis Social Bookmark Button

    James “Whitey” Bulger, the organized crime boss who fled Boston and lived 16 years as a fugitive, was convicted of murder, extortion, money laundering, drug dealing and gun possession.

     
  • Southern California Rocked With 5.2 Quake

    AddThis Social Bookmark Button

    Southern California residents were roused early from their sleep as a 5.2 temblor rocked the early morning hours shaking northern San Diego county for an estimated thirty seconds causing limited structural damage and frayed nerves.

     
  • Beltway Insider: Trump Presents State of the World; North Korea; Merkel Reelected; Mexico City/Puerto Rico

    AddThis Social Bookmark Button

    President Donald Trump addresses the United Nations General Assembly this week preaching the same America First campaign that propelled him into office to a world deeply concerned over his brash and unconventional methods of communications and taunting messaging.

     
  • Cancer 101 and New Yorker's for Charity Host Annual Black Tie Gala

    AddThis Social Bookmark Button

    CANCER 101 and New Yorkers for Charity recently held their annual Black Tie Gala at the historic Loeb Boathouse in New York’s Central Park.

     
  • Celebrity Stylist Carlton Jones Premieres Cache at Soho Contemporary Art for Mercedes Benz Fashion Week Spring/Summer 2014

    AddThis Social Bookmark Button

    Progressive Pulse online lifestyle magazine and Soho Contemporary Art hosts the premiere of Cache, a short montage sneak peek of the new resort-inspired capsule collection by celebrity stylist Carlton Jones. The night of fashion, music and art will feature a live dance installation by Maija Garcia, the best known for her work as a contributing choreographer for Fela.