Guess Presents Spring Summer 2025 Women’s Collections
- Details
- Category: Haute This Issue
- Published on Friday, 02 May 2025 14:56
- Written by Contributing Fashion Editor
GUESS' Spring 2025 women's campaign, shot in Malibu, California, is all about bright and breezy seasonal dressing that easily transitions from day to evening. This collection offers a myriad of fashion inspiration for any occasion.
The GUESS Women's Collection is designed with new and exciting denim cuts, washes and colors, exclusive graphics, and sustainable fabrics.
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The Dreamy delivery is made for the woman who moves through life with confidence and ease—she knows exactly where she's going and what she wants. Her style is a reflection of that spirit, effortlessly shifting from bold and powerful to soft. This collection culminates a selection of wide-leg pants, fitted denim dresses, breezy skirts, chic blouses, and timeless jackets. Every piece feels fresh with soft shades of whites and blues, gentle greens, and earthy moss tones. All further enhanced by premium quality fabrics and exclusive GUESS details. It is a wardrobe that feels as good as it looks—designed to keep up with her, wherever she's headed.
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The Body & Soul delivery is made for the woman whose style flows naturally as her day in the city and beyond. Flared jeans and sleeveless trenches bring a cool edge, while waistcoats and asymmetrical tops add a playful twist. Off-the-shoulder dresses and relaxed gowns feel light and effortless, with breezy skirts and soft pleats that add an injection of femininity. Heady florals, animal motifs, and hints of lace give each piece its own character, while a palette of warm peach, creamy yellows, earthy reds, soft pinks, and rich browns add a rich yet balanced daub of color. It's a collection that's versatile, fresh, and lively, designed to go wherever life takes her.
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The Escape delivery drifts into a space of calm and carefree. Flowing fabrics and easy silhouettes set the tone, with hints of sheer details and soft lace. Silky dresses with side slits, breezy skirts, and crips white denim come together effortlessly, alongside bold floral prints and striking appliqués. Geometric tops and relaxed jackets round out the selection, all in a palette of soft pastels and ocean-inspired blues and greens. It is an elevated wardrobe designed for warm days that drift into breezy nights, effortlessly.
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Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. On April 2, 2024, the Company acquired all the operating assets and a 50% interest in the intellectual property assets of New York-based fashion brand rag & bone, a leader in the American fashion scene, directly operating stores in the U.S. and in the U.K., and available in high-end boutiques, department stores and through e-commerce globally. As of May 4, 2024, the Company directly operated 1,048 retail stores in Europe, the Americas and Asia. The Company's partners and distributors operated 533 additional retail stores in approximately 100 countries worldwide. For more information about the Company, please visit www.guess.com.