Resortwear Brand, Pītusa, Expands Caribbean Presence

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Category: Fashion

Published on Tuesday, 19 March 2024 18:05

Written by Contributing Fashion Editor

Fashion brand pītusa, marked a milestone in its Caribbean expansion with the opening of its new store in Casa de Campo Altos de Chavón. The inauguration was a spectacle of style and sustainability, highlighted by internet celebrities.

In attendance were Miami influencers including Jenny Lopez, Irma Martinez, Mimi Yoga, Martha Graeff and Chanda Carroll.

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Clara Lago Rashidian, founder of pītusa, along with Gabriella Smith, entrepreneur, and founder of Hilo Tropical, welcomed attendees, introducing them to a space that promises conscious fashion and the authentic Caribbean lifestyle. The store is emerging as a key destination for those who value comfort, style, and sustainability in their clothing.

"Casa de Campo is an exclusive vacation destination for the Latin American market and was home to many pītusas even before we opened the store. Making it a natural spot for pītusa to have a store there. However, none of this would have been made possible without the support of our partner on the ground Gabriella Smith" says Clara Lago Rashidian.   

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The opening not only symbolizes pītusa's growth, but also its commitment to a more ethical and responsible fashion industry. The new store, which already welcomes its first visitors since March 15th, invites you to explore a collection that exalts cultural richness, celebrating beauty from the Dominican Republic to the world.

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This event represents a step forward in pītusa's vision for a conscious fashion future, offering its customers not only style, but also substance and commitment to planetary well-being. This is the Miami based brand's 4th brick and mortar location. 

Pītusa was created with the goal of providing high quality, flattering apparel that's colorful, comfortable, and evokes happiness. Inspired by founder and CEO Clara Lago Rashidian's travels around the world, pītusa places an emphasis on color and luxurious fabrics, such as pima cotton from Peru and lightweight gauze cottons from India.

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With no outside investment, Rashidian has grown the brand to one of global recognition since its inception in 2010. pītusa has since found a place in the world's leading retailers such as Bloomingdales, Saks Fifth Avenue, Shopbop, Revolve, Selfridges, Brown's, Fenwick, El Corte Ingles, Harvey Nichols (Dubai), and specialty boutiques worldwide. In the United States, pītusa has a flagship store in Miami, Florida (Wynwood neighborhood), and international stores in Ibiza, Spain, and Mykonos, Greece.