The FIAT 500: Experience A New Era In Italian Luxury

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The Fiat 500: The New Italian LuxuryThe Los Angeles Chrysler Jeep Dealership rolled out the red carpet for the unveiling of their Italian luxury automotive acquisition, the FIAT 500.

The FIAT 500 cocktail and preview event held at the Figueroa Street Flagship Store ushered in a new era of Italian luxury for the American consumer. The FIAT 500 has a sleek, sexy, modern, urban appeal and will have European automotive enthusiasts singing its praises.   


The FIAT 500 preview party guests were treated to an ultra chic venue, a combination of DJ and live entertainment throughout the three level showroom and an escape into contemporary Italian luxury and classic Italian cuisine.


Italian cuisine stations lined the perimeter offering mouth-watering hand rolled ravioli, fresh cooked Mozzarella, a variety of imported cheeses, plain and honey glazed, Focaccia Bread, salami, prosciutto and other imported Italian cold cuts.


An artisan Italian gelato serving station provided a variety of hand dipped Italian ice creams. Multiple beverage stations offered an assortment of red and white wines, imported beers, top shelf and softer beverage choices.  The guests were also treated to classic America fare hors d'oeuvres.


The Fiat 500 preview party continued on the rooftop with a dessert table overflowing with a variety of delicious luxurious delectable chocolates including coconut macaroons,  chocolate almond biscotti, warm chocolate semi soft fondue pudding with fresh crème, mini-cupcakes, chocolate covered marshmallows dipped in walnut crunch, pumpkin mini-tarts,  and other sweet treats along with coffee, espresso and cappuccinos service.


Sergio Marchionne, CEO of FIAT S.P.A and Chrysler and Roberto Giolita, world renown designer and head of Fiat Design, along with a world of paparazzi and press heralding the innovative design from the luxury automotive industry leader attended The FIAT 500 preview event.


While the FIAT 500 price tag hasn’t been revealed the rough estimate places it below the leading mini’s and under twenty thousand. The fully loaded FIAT 500 combines high end comfort, luxury and will rise quickly in the ranks of ownership with cost effectiveness, features, comfort, appeal and modern technology.


The FIAT 500 is the green conscious consumer’s dream with a expected MPG of 38/45 and fully accommodates the luxury owner with its trendy, fashionable, hip sense of style. The FIAT 500 outranks other mini’s with a commitment to safety and comes complete with driver, passenger and knee airbags and a reinforced carriage. The Five star crash safety rating is the best in its class.


From the makers of the Ferrari, Alfa Romeo and Maserati,  The FIAT 500, has power to spare, comparatively, with a 101 horsepower engine under the hood and is available in both a five speed manual and a six speed automatic.  It can be fully customized in fifteen colors from metallic blue to sporty red and sandstone bronze.


Complete your fall fashion statement with the FIAT 500 as sexy as the Italian sports car without the sticker shock! Experience the FIAT 500 at the flagship showroom, 2025 S. Figueroa Street, Los Angeles.

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