Grey Goose® Launches Holiday Marché In JFK’S Terminal 4 (Recipes)

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Category: Wine, Spirits, Epicurean
Published on Sunday, 16 December 2018 19:59
Written by Contributing Editor

This holiday season, Grey Goose will transform JFK's Terminal 4 into an immersive cocktail and shopping experience with drinks from NYC's top bartenders, inviting travelers to an unparalleled event in one of the world's busiest airport locations.

Beginning early December, travelers can peruse a selection of holiday offerings from Grey Goose while sipping on innovative cocktails from NYC's most talented bartenders, including: Jillian Vose of Dead Rabbit, Evan Hawkins of Broken Shaker, Liana Oster of Dante and Channing Centeno of Otis.

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Inspired by the finest French markets that pop up all over the country as the nights grow longer, the Grey Goose Holiday Marché is designed to offer guests a respite from the typical holiday travel experience – characterized by frayed nerves and flight delays. The activation will bring the best of New York's world-class bar scene to travelers' fingertips, making the journey just as festive and memorable as the destination.

For holiday revelers who haven't had time to pick up a gift for that special someone, the Grey Goose Holiday Tin is a perfect option. It is modeled after flour tins found in bakeries across France, which store the finest soft winter wheat from Picardy – used to make both Grey Goose vodka and France's lauded breads.

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Featuring letter magnets that allow gift givers to craft tailored messages to their recipients, this customizable tin is a truly thoughtful present and adds a celebratory sparkle to any occasion. It will be exclusively retailing at airport duty-free shops as well as the Grey Goose Holiday Marché, making it easy to pick up when en route to visit friends and family for the holidays (SRP $45.00).

The interactive Ferris wheel will be the star of the show. The wheel features mini "chalets" that contain Grey Goose holiday cocktail recipes.  Guests are invited to discover the recipes by pulling a lever which opens the door to the chalet of their choice, allowing them to take a snap of the recipes to recreate at home. Those who purchase the Grey Goose Holiday Tin will be handed a key that opens a hidden compartment in the chalet, revealing a special gift.

"With around 5 million passengers passing through JFK in December, the Holiday Marché is designed to enhance the travel experience this holiday season and provides Grey Goose with the ideal opportunity to interact with our target consumer. The Holiday Marché nods to the intrinsics of Grey Goose and is part of the brand's overall goal to create celebratory experiences and connections that enrich the moment, no matter what the occasion," said Mike Birch, Managing Director & Vice President - Global Travel Retail and Commercial Development, Bacardi. 

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The Grey Goose Holiday Marché will run until January 1, 2019, ensuring that the hectic travel season will be effortless and even enjoyable for all who pass by.  

 

Grey Goose Holiday Cocktail Recipes - Enjoy Responsibly

Liana Oster – Dante

NOUVEAU ESPRESSO

1.5 oz Grey Goose
1/2 oz. J Rieger Caffe Amaro

1/2 oz white creme de cacao

1/4 oz simple

1.5 oz cold espresso

Pinch of cayenne

Method: Shake hard & fine strain

Glassware: Coupe

Garnish: Poppy seeds 

 

Evan Hawkins – Broken Shaker

L'Enfant Terrible

1.25oz Grey Goose

.75oz  Cocchi di amaro 

0.25oz lemon juice

0.25oz Giffard Orgeat

3 dash tiki bitters

 Q Ginger Beer

Method: Pour all ingredients into glass with ice and top with ginger beer

Glassware: Collins Glass

 

Jillian Vose – Dead Rabbit

Gadabout

1 Dash Orange Bitters

3 Dashes Chipotle Tincture

1 oz Lime Juice

0.75 oz orgeat

1 oz Pierre Ferrand dry Curaçao

1.5 oz Grey Goose

Method: Shaken

Glassware: Sour glass (large coupe)

Garnish: Nutmeg

 

Channing Centeno – Otis  

Holiday Passion

1.5oz Grey Goose Original

.75oz Cranberry Cordial

.5oz Giffard Passionfruit liqueur

.25oz All Spice Dram (St Elizabeth)

Method: Add ice to shaker and pour all ingredients over ice. Shake for 10-15 seconds and strain.

Glassware: Coupe

 

 

 

About GREY GOOSE Vodka

Every aspect of the creation of GREY GOOSE® is focused on crafting vodka of unmatched quality. The creation of GREY GOOSE begins with the very best ingredients from France – soft winter wheat from the Picardy region, le grenier à blé (the breadbasket of France) and spring water from Gensac-La-Pallue, that is naturally filtered through limestone. A unique distillation process brings out the naturally superior characteristics of these ingredients.

From field-to-bottle, the expertise of the GREY GOOSE Cellar Master, François Thibault, ensures an unparalleled smoothness and exceptional taste to the connoisseur palate. The GREY GOOSE portfolio is comprised of GREY GOOSE® Vodka, GREY GOOSE® Interpreted by Ducasse, GREY GOOSE La Vanille®, GREY GOOSE® La Poire,GREY GOOSE® L'Orange, GREY GOOSE® Le Citron, GREY GOOSE® VX Spirit Drink. 

The GREY GOOSE vodka brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

SIP RESPONSIBLY.

©2018. Grey Goose, The Geese Device And The Grey Goose Trade Dresses Are Trademarks.  All Other Marks Are Trademarks Of Their Respective Owners.  Vodka 40% Alc. By Vol; Flavored Vodkas 40% Alc. By Vol. Distilled From French Wheat.

Images courtesy of Grey Goose and used with permission

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