ARES Opens the Doors on Flagship London Showroom

AddThis Social Bookmark Button

ARES, the Italian automotive atelier, marked the start of another exciting chapter in its success story as they, in collaboration with distribution partners the STREIT Group, opened its first ever boutique showroom in the heart of London’s Mayfair.

After several weeks of development and refurbishment work, the site – 77 Piccadilly – is now welcoming discerning luxury car buyers from across the capital, the south-east and beyond. It is the first in a planned portfolio of exquisite ARES stores, to be opened in some of the world’s most glamorous locations. 

 

The Piccadilly centre is a fabulous enhancement of the ARES brand. Luxurious and contemporary, the stunning ground floor showroom has space for four hand-crafted vehicles from the ARES range. For the site’s launch, a Lamborghini Huracán, Range Rover, Mercedes-Benz G-Class and Mercedes-Benz S-Class are on display, highlighting the breadth of the brand’s capabilities to create a special automotive experience.

 

As clients enter this most prestigious of London addresses, they are immersed in a world of bespoke luxury automotive design. At the rear of the showroom is theatelieritself – the word means ‘studio’ or ‘workshop’ in French, and is traditionally associated with master craftsmen creating fine art of the highest quality. Here, customers can work with ARES’ experienced showroom staff to specify and personalise every aspect of their new vehicle.

 

The opening of the Piccadilly showroom – formerly occupied by Japanese car brand Infiniti – represents a significant financial investment by the ARES team. However, it is just the start; illustrating the brand’s long-term commitment to London and vision for the future, Phase II will see the creation of a lower ground floor with an enlarged capacity. 

 

Dany Bahar, ARES Chief Executive Officer and Founder, said: “With so many of the world’s wealthiest individuals favouring a summer in London, this is the perfect time and location for the first ARES boutique store.”

 

He added: “Our unique atelier approach is about immersing our clients in our world, our materials and processes, our vision and our ambition. There is no other automotive experience like it.” 

 

The location will also act as the exclusive outlet for UK customers to purchase STREIT armoured vehicles and follows the announcement in December that the STREIT Group would distribute ARES vehicles throughout the Middle East and Africa. “Security is increasingly at the forefront of customers’ minds,” said Guerman Goutorov, STREIT Group Chairman and Chief Executive Officer. “Now customers in the UK can access our trusted technology and specify a vehicle that combines security with ARES’ elegant luxury from a single location.”

 

ARES was founded in 2014 with one simple goal – to provide its customers with the ultimate in bespoke luxury automotive design and engineering. With a team of experienced technicians led by renowned designer Mihai Panaitescu, ARES collaborates with its customers to create unique, handcrafted, high-performance pieces.

 

From lightweight carbon fibre to the finest Italian leather, its highly skilled craftsmen push the limits of what’s possible. The result is a new benchmark in terms of engine performance and driver enjoyment

 

ARES London Flagship opening is the first of several global boutique stores opening for business. The prestigious Mayfair address illustrates ARES’ commitment. A four-car facility with Phase II expansion is currently in the pipeline.

 

ARES exclusive distributor agreement with leading independent armoured vehicle producers STREIT Group now extends from Middle East to include the United Kingdom. 

ABOUT ARES:

Based in Modena, Italy, ARES is a luxury automotive atelier creating unique, handcrafted high-performance cars. ARES uses traditional Italian hand craftsmanship along with German engineering knowledge to develop bespoke cars that are perfectly tailored to the values and lifestyle of each individual customer.

ARES portfolio showcases a wide range of luxury automobiles for further details please visit: www.ares-performance.com. For further information and high-resolution images, please contact us or visit the press section of the ARES website at: www.ares-performance.com 

About STREIT Group:

Established in Canada in 1992 - STREIT Group is one of the world’s leading, privately owned armoured vehicles manufacturers with 12 state-of-the-art production facilities and 25 offices worldwide. STREIT Group produces a large variety of Armoured Personnel Carriers, Cash-in-Transit, Luxury and Security vehicles which are designed to provide effective protection in high-risk situations. All STREIT Group vehicles undergo internationally recognised ballistics and impact tests, with STANAG 3 certification for military tactical vehicles and VPAM BRV 2009 VR7 for luxury and special purpose vehicles. They are a leading supplier of armoured vehicles with 100% safety record; STREIT Group vehicles are deployed by armed forces all over the world. 

For further information please visit: www.armored-cars.com

Haute Tease

  • Beltway Insider: ISIS Attacks Iraq; Syria Escalation; Election 2016; Ohio Execution Funerals; Jeffrey Katzenberg

    AddThis Social Bookmark Button

    The White House was placed under lockdown twice the past week as two separate confrontations arose causing Secret Service to secure the president inside and respond to intruders breaching the fence, both incidents were deemed non-active threats.

     
  • The Nation Enables Whistleblowers, Embraces Encryption, With Confidential Tips Page

    AddThis Social Bookmark Button

    Long a home for adversarial accountability journalism in its 150-plus-years of publication, The Nation is doubling down in the era of Trump. We've launched a confidential tips resource to further our mission of speaking truth to power.   

  • IH NOM UH NIT Spring Summer 2019 Collection - Alluring, Provocative, Irresistible

    AddThis Social Bookmark Button

    Luxury brand, IH NOM UH NIT, which has garnered an army of A-List fans, merges haute fashion with streetwear resulting in oversized, comfort combinations paired with top-notch accessories such as a signature leather sneaker collection and stylish sunglasses. 

     
  • Karl Lagerfeld, Iconic Fashion Designer, Has Died

    AddThis Social Bookmark Button

    Karl Lagerfeld, House of Chanel and Fendi Creative Director and iconic Fashion Designer who influenced generations with his creations, has passed away one month after his final collection debuted at Paris Fashion Week. He was 85.

     
  • Bespoke Danish Interiors Firm, Space Copenhagen, Creates Concept for London’s The Stratford

    AddThis Social Bookmark Button

    This May, The Stratford, located within the new Manhattan Loft Gardens skyscraper, the ambitious new East London venture by Harry Handelsman, founder of Chiltern Firehouse and the restored St Pancras Hotel, will open with interiors designed by Space Copenhagen.

     
  • Jubilate! 42nd Street Moon’s 25th Anniversary Gala

    AddThis Social Bookmark Button

    San Francisco's 42nd Street Moon (Daren A.C. Carollo, Daniel Thomas, Co-Executive Directors), celebrating its 25th Anniversary in continuous operation, has announced the company's 2018 Gala, JUBILATE!, will be headlined by Moon favorite Klea Blackhurst and will feature special guest star Liz Callaway.

     
  • Avengers: Infinity Wars Review – Epic Saga Falls Short Under High Body Count

    AddThis Social Bookmark Button

    Avengers: Infinity Wars, from Walt Disney Motion Pictures Studios and Marvel Entertainment, presents the ultimate epic saga pitting every character under the Avenger domain against the evil of Thanos, who will stop at nothing for ultimate rule.

     
  • Business/Finance: Flydubai First International Airline to Turn Its Back On 737 MAX; Virgin Delays Delivery

    AddThis Social Bookmark Button

    With the Boeing 737 Max Jet still grounded, and the air transportation giant attempting to restore the corporate damage, consumer faith, and correct the malfunctioning safety feature, Airlines are looking to other providers to get fleets flying again.

     
  • Beverly Hills Celebrates FASHION NIGHT OUT

    AddThis Social Bookmark Button

     LUXE HOTEL, The Rodeo Drive Committee, Gilt City, Beverly Hills Conference and Visitors Bureau, The Beverly Hilton, Beverly Hills Courier, Southwest Airlines, Cirque de Soleil and FAB Photo Booth teamed up to create one fabulous event to compliment what has become the single most fêted night in Fashion: Fashion Night Out.

     
  • Julia “Lady J” Gerard, West Hollywood Designer and Rebel With A Cause, Introduces Project Divine Benefitting Project Angel Food

    AddThis Social Bookmark Button

    Julia “Lady J” Gerard the original rebel with a cause couture designer who has dressed the hottest celebrities from Cher to Rihanna, is opening the doors of her Melrose Studio Gallery for Project Divine, a four day super sale benefiting Project Angel Food.

     
  • Celebrity Interview & Review: There’s Always Woodstock Review - A Chick Flick Reminiscent of the Nora Ephron Classics

    AddThis Social Bookmark Button

    “There’s Always Woodstock,” from Gravitas Ventures and Sunrise Films, bring to the screen romantic comedy, filled with all the drama of modern life, the twists and turns, pitfalls and stumbles on the path to finding the one.

     
  • Op/Ed: The Children, the Caravan, and Health

    AddThis Social Bookmark Button

    Recent border clashes produced shocking images that triggered condemnation from many who failed to realized there are three aspects to the caravan: what is shown by the media; what is there to be seen; and what is unseen.

     
  • SPRING INTO SPRING!! Seven Ways to Be More Optimistic

    AddThis Social Bookmark Button

    Feeling blue since we set the clocks ahead for daylight savings? Many of us who expect the morning sun to act as a booster woke up in the dark feeling sluggish which became the catalyst for self-depreciation. What to do?

     
  • Miami's Most Exclusive NYE Bashes, Concerts, Dinner Parties

    AddThis Social Bookmark Button

    With so many tourists in town, and locals looking to book LAST MINUTE Reservations (Say What?) here are some of the hottest bashes, concerts and dinner parties available to end 2017 with a bang, Miami style!

     
  • Bohemian Rhapsody Review - Four Stars! Wild, The Poetic Genius Continues

    AddThis Social Bookmark Button

    Bohemian Rhapsody, from 20th Century Fox, presents the story of the legendary Freddie Mercury, and the radical 1970’s experimental rock band Queen, and how they transformed themselves and every other sound by making bold and outrageous musical choices.