Login Form

Everlast, World Leader in Boxing Gear, Partners with PIQ to Launch the Ultimate Boxing Wearable at CES: [Sands, Hall A-D, booth 44727]

AddThis Social Bookmark Button

PIQ Sport Intelligence, a leading French start-up in sports Wearables, and Everlast, the leading brand in boxing, announced a new partnership at the Consumer Electronics Show that will see the two companies combine their expertise.

Ushering in a new era in the sport of boxing the collaboration, will launch an app and a co-branded product Everlast and PIQ — the world's first artificial intelligence wearable device designed to help boxers analyze and implement the Winning Factors in real time.

Everlast and PIQ delivers robust features in a svelte and highly functional wearable device. By using the PIQ ROBOTTM device, boxers around the world will be able to tap into GAIA's intelligence: the first Artificial Intelligence system in the world that autonomously understands and analyzes sports movement. Everlast and PIQ, which was developed by PIQ and adapted to the boxing world in partnership with Everlast,  employs revolutionnary motion-capture algorithm technology and was developed by studying thousands of boxers and millions of motions.

Cedric Mangaud, CEO of PIQ Sport Intelligence, commented: "We're extremely proud to have earned the trust of Everlast, a major player on the global sporting goods market. Thanks to this partnership, all of the intelligence technology we have built will become available to boxers. This partnership allows us to expand and reach a much larger community — one that is very passionate about boxing."

The multi-algorithmic machine-learning intelligence featured in Everlast and PIQ is a result of both fundamental and applied research. The technology is now able to understand and analyze microscopic variations in boxing  movements, making it an ideal tool for workouts and training.

"Athletes in other sports have been using data to train smarter for years" says Chris Zoller, Director of Marketing & Design for Everlast. "We're excited to work with PIQ to bring wearable technology to the sport of boxing. The PIQ platform has the ability to provide true measurable training insight, something we feel will help boxers perform their best."

The first wearable for boxers

Everlast and PIQ delivers the best possible sports experience for boxers. Now, with the PIQ ROBOTTM, boxers are able to record and analyze all dimensions of their workout sessions, including the strength and speed of their strokes. Perhaps most importantly, right on their phone, with the app, they'll discover what their Winning Factors are. These are the key dimensions of the sport that GAIA has determined they need to leverage in order to win.
Boxers will be able to use Everlast and PIQ in all of the many facets of Boxing, including shadow-boxing, sparring, bag, and mitt-training.

The first ever global boxing community

Everlast and PIQ measures and tracks performance and progress for all boxers during and after their sessions. The PIQ ROBOTTM opens up a whole new world of gaming possibilities: it highlights the best punches and the best scores in the leaderboard, allowing boxers to compete within the community, with their friends, and to challenge themselves. Each day, after a session, boxers receive the leaderboard with the TOP 10 highlights, and see how they measure up within the community.

Everlast and PIQ is now available as a pre-order on piq.com and will be shipping in February in boxing specialty shops. The product contains a PIQ ROBOTTM and a strap to perfectly fit the PIQ ROBOTTM on the user.  The Everlast and PIQ app will be available for both Android and IOs smartphones.

About  PIQ Sport Intelligence

Cedric Mangaud and Ongan Mordeniz form the explosive duo behind PIQ Sport Intelligence. Cédric and Ongan are both whizkids in the tech industry, and true sport fans.

Before PIQ, Cédric used to manage the Added Values Services at HTC group where he was on the Management Board. Before joining HTC, Cédric was the founder and CEO of Abaxia, a company specialized in mobile software, twice crowned leader in its market.

Ongan was VP of Values Added Services at HTC group. Before joining HTC, Ongan used to manage near-shore R&D sites in Belarus for companies he held shares in.

Since its creation, PIQ has raised €13m from Taiwanese Foxconn (FIH Mobile Ltd), Ginko Ventures, Orkos Capital, Swisscom and Almaz Capital. PIQ employs today 67 people.

About Everlast

The preeminent brand in boxing since 1910, Everlast is the world's leading manufacturer, marketer, and licensor of boxing, MMA, and fitness equipment.

From legendary champions Jack Dempsey and Sugar Ray Robinson to current superstars Benson Henderson and Canelo Alvarez.

Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of strength, dedication, individuality and authenticity, Everlast is a necessary part of the lives of countless champions. Based in Manhattan, Everlast's products are sold across more than 75 countries and 6 continents.

 

Haute Tease

  • Oscar Night Shocker: Envelope Error Moonlight Wins Best Picture Stunning La La Land Filmmakers Already on Stage (Video)

    AddThis Social Bookmark Button

    The 89th Academy Awards will be remembered for many reasons none more so than the historic Best Picture gaff, the Academy's final award of the evening, that was incorrectly announced by presenters Warren Beatty and Fay Dunaway.

     
  • Kino Lorber Acquires The Documentary Bugs For Theatrical Releases In The US

    AddThis Social Bookmark Button

    Kino Lorber has acquired all US rights to BUGS, a documentary produced by Danish powerhouse Sigrid Dyekjær, of Danish Documentary, investigating the next big food trend: edible insects. Reviewers praised the film after its world premiere at the 2016 Tribeca Film Festival.  

  • Animal Kingdom: Season Three Starts With A Bang

    AddThis Social Bookmark Button

    TNT's breakout hit Animal Kingdom returns for its third season, opening with a shocking conclusion, the new preeminent crime family, The Cody's, are back and the ties that bind them are about to be stretched to the limit.

     
  • Defamation Review: Powerful, Dramatic and Poignant from Director Yoav Shamir

    AddThis Social Bookmark Button

    Defamation,” a documentary that explores Director Yoav Shamir’s personal views of Anti-Semitism, the Holocaust and Nazi’s, in a world where the only opinions are the traditional hardline views and begs the question of its value in a post-Hitler world.

     
  • CES 2016: Smart Cars Debut Preview Future of the High Tech Automobile

    AddThis Social Bookmark Button

    There is no better place to witness the future of the automotive industry than at CES. Held annually in Las Vegas, CES, or the Consumer Electronics Show, is the largest event in the consumer electronics industry, with over 170,000 attendees.  

  • HL Health, Wellness: Thirty Foods to Eat for Healthy Hair and Skin

    AddThis Social Bookmark Button

    Americans spend over $55 billion a year on their appearances, according to a 2014 report on the cosmetics industry. People spend plenty of time and money on hair, clothes and even physical enhancements, such as plastic surgery.  

  • HL Film: Scorsese, Spielberg, Coppola and The 50 Best Movies of All Time

    AddThis Social Bookmark Button

    Ask 100 people their top five movies, and you'll get 100 different answers. That’s the beauty of cinema: it's an art form that impacts uniquely. One list will be filled with classic Hitchcock horror; another with modern, independent dramas and Cannes Film Festival darlings.

Donate Elite

It's the desire at Haute-Lifestyle.com to keep journalism free. Running a business, however, dictates what is now a common dilemma; a paywall, subscription or donation. Thank you for your donation.