HL London: Echo Launches Global IronWire Indiegogo Campaign

AddThis Social Bookmark Button

The innovative London based portable technology brand, Echo is bringing an end to poor, overpriced phone charging cables with the IronWire MFi certified lightening cable via a crowdfunding campaign on Indiegogo.

The IronWire promises to be the strongest and most cost effective cable on the market. It is tangle-free, extra-long and comes with a LIFETIME* warranty to match. They even added some fancy LED lights to let you know when your device is fully charged.

So just how tough is this cable? Echo claims the IronWire is one of the strongest out there, and they’ve made a video to prove it. Watch this video clip of the Echo team towing a mini with the IronWire cable. They promise to test the cable to its limits with some more stunts before the 60-day campaign is up.

Another persistent pain point with cables is how easily they tangle and how difficult they are to store. Fortunately the sturdy, braided design of the IronWire makes it completely tangle-proof.

Matt had this to say about the campaign: “I broke two cables in six months so looked around to buy something stronger. I was really surprised to find the certified ones cost more than twice the price of a standard lead. So in response I created the IronWire, making it the strongest we possibly could for the smallest price tag. We’re so confident this is one of the strongest cables you can buy that it even comes with a lifetime warranty.”

About Echo Founded in 2014, the Echo team is young and passionate, and dedicated to creating the highest quality electronic devices that keep you connected in the modern world. Echo aims to make tech work better, and compliment your lifestyle rather than provide eternal frustration.

They have completed two successful campaigns on Indiegogo so far, and have brought a couple of world-firsts to the market, including the first ever MFi certified charge key that can also charge a competitor device.

Campaign Details Start Date – Thursday 22nd October Finish Date – Tuesday 20th December Campaign Link – Click Here

The IronWire cable is Echo’s most ambitious campaign yet, with the campaign only running for 60 days and needing a minimum of 10,000 unit sales to reach their target.

If you’re interested in contributing you can visit their campaign page here: https://www.indiegogo.com/projects/ironwire-by-echo-the-10-lifetime-iphone-cable


Haute Tease

  • Money News: DOW Suffers Triple Digit Loss; London, Hong Kong Close Down; Nikkei, France, Rally

    AddThis Social Bookmark Button

    The DOW Jones Industrial Average, unable to shake the Bear possibilities, suffered massive triple digit losses pulling the NASDAQ, the S&P 500, down as the top three world market indicators took a hit marking a down turn in investment confidence.

  • No Indictment in Ferguson Case; Violence Hits More Than 90 Cities

    AddThis Social Bookmark Button

    A Missouri Grand Jury refused to indict Ferguson Police Officer Darren Wilson in the death of Michael Brown, the unarmed African American teen shot and killed in broad daylight, while walking in the street near his home, last August.

  • Global Debut and Historic Reunions Headline Bentley’s Presence At 2014 Goodwood Festival Of Speed

    AddThis Social Bookmark Button

    (Crewe, 25 June 2014).  Bentley prepares for the 2014 Goodwood Festival of Speed with an exclusive line up of cars. Spanning the company's rich 95‑year heritage, the Bentley models on display at Goodwood showcase the best in British luxury and performance.

  • Capella Pedregal Offers Unparalleled Service and Ambiance for a Sophisticated and Intimate Destination Wedding

    AddThis Social Bookmark Button

    Cabo San Lucas, Mexico – Capella Pedregal, Cabo San Lucas’ premier luxury resort, provides an idyllic environment for celebrating a couple’s love.  Set amid soaring cliffs and sweeping ocean vistas, the resort offers backdrops that evoke romantic art masterpieces.  

  • The Academy To Celebrate OSCAR Night® In New York And London

    AddThis Social Bookmark Button

    The Academy will host live Oscar®viewing parties in New York and London for its East Coast and European members and invited film industry guests on Oscar Sunday, February 28.  The Oscars, hosted by Chris Rock, will be televised live by the ABC Television Network at 7 p.m. ET/4 p.m. PT.  

  • CNBC Investigates: Gift Card Crime Fueling Opioid Addiction Across The U.S.

    AddThis Social Bookmark Button

    In the latest installment of CNBC Investigates, CNBC's Contessa Brewer, in an original report, is uncovering how gift card crime is fueling opioid addiction across the U.S. Clips aired yesterday across Business Day Programming.

  • Kate and William Announce Baby Number 2

    AddThis Social Bookmark Button

    Prince William, Duke of Cambridge, announced today during his opening remarks of Dickson Poon University of Oxford China Center, that he and Kate, Duchess of Cambridge, were thrilled to be expecting a second child in the spring.