Devon B. Katzev Rides Family’s Mane Secret to Global Success

AddThis Social Bookmark Button

Devon B. Katzev, the President of Straight Arrow, is a no nonsense kind of guy; he’s honest about his product, its origins and seems as astonished as anyone that the shampoo his parents made to groom their Arabian horses back in the 1970’s has become a global phenomenon.

Having the opportunity, to speak with Devon, in a recent phone interview he doesn’t cover up the fact that Mane ‘n Tail is as it is billed: the first horse to human cross over or their popular hand and nail therapy, Hoofmaker,  is also from part of the horse grooming concentration created by his parents.

No longer in just the "tack and ag stores" Mane 'n Tail, has moved to the Red Carpet and become a staple and swear by for both Jennifer Aniston and Sarah Jessica Parker.

The following is an expert from our interview:

Janet Walker: What differentiates your Mane ‘n Tail Hair Care line from others?

Devon Katzev: I think the biggest thing that differentiates us is the fact that we’re different. We’re a horse product that has crossed into the human market.  And the way I’ve always sold it is when you look at a horse’s mane the hair is like almost three times thicker than human hair and if we can do a really good job cleaning up horses and getting them to look their best it becomes a value to people at that point. And I think a lot of the consumers respond to that and then the product performs.

Janet Walker: Hoofmaker, also has a storied history; tell me a little about the product, how it came into being, and again what differentiates it from the more well known mega sellers?

Devon Katzev: Same thing. When you look at horses in general, the bulk of the time when ever they're doing grooming on horses, the bulk of the time its women. Women clean out the feet, and working with the hooves they’ve been the ones applying Hoofmaker over the years.  So all that happened there is they were applying it and applying it, and all of a sudden they were like Wow! And the way you apply it is it they dip into a 32 ounce jug and they would dip into it and apply it into the horse's hoof and work it into the frog and work it around the outside the horse's hoof and the outer Coronary Ban. So they kept doing this and all of a sudden, they were like 'Wow, my nails are looking great!' They’re absolutely getting stronger and they’re growing. So that has taken off in itself and Hoofmaker has been a success ever since with women for nail growth.

Janet Walker: What you find most challenging about conducting a global business?

Devon Katzev: The most challenging this about running a global business is just right now, filling the demand for the product. But other than that, I guess some of the other things could be too, getting people to understand the story. A lot of people come back and they’re just how does a horse product get interpreted to people, laughing, they know it’s selling and they know it has consumer demand, but they’re trying to figure out how to sell it too. It’s just funny sometimes.

Janet Walker: If there were anything you would want the world to know about your brand, your business and yourself?

Devon Katzev: I would want them to know is that when they pick up a bottle of Mane ‘n Tail what they’re getting we stand behind. And we care; we really care about what we do.  If our customers call they’re going to get a live body; not a mechanical voice that drives ‘em nuts. They're going to get a live body. We answer their questions and we help them out. The biggest thing we usually get called about is where to find us.

Mane 'n Tail Hair Care Products can be found, nationwide, in Walgreens Drugstores, who courted the company and also CVS, Duane Reade, Rite Aid, Walmart, Kmart, Sally's Beauty Supply Stores.

For more information on Mane ‘n Tail: www.manentail.com

 

Revlon шампунь
осаго страховые
посуда Украина

 

Haute Tease

  • Seven Features Films Advance In Race For Makeup and Hair Styling OSCAR®

    AddThis Social Bookmark Button

    LOS ANGELES, CA – The Academy of Motion Picture Arts and Sciences today announced that seven films remain in competition in the Makeup and Hairstyling category for the 87th Academy Awards®.

     
  • David Hill and Reginald Hudlin Tapped To Produce 88th OSCARS

    AddThis Social Bookmark Button

    Emmy®-winning live television producer David Hill and Oscar®-nominated producer-director Reginald Hudlin will produce the 88th Oscars telecast, Academy President Cheryl Boone Isaacs announced today.  It will be their first involvement with the Academy Awards.®  

  • Xlrator Media Scores “Don Peyote” As AFM Kicks Off; Plans Spring 2014 U.S. Release

    AddThis Social Bookmark Button

    LOS ANGELES (November 5, 2013) – On the eve of AFM, XLrator Media has acquired North American distribution rights to the comedy DON PEYOTE, starring Dan Fogler (Balls of Fury), Josh Duhamel (Safe Haven), Jay Baruchel (This is the End) with special appearances by Anne Hathaway (Academy Award® winner, Les Miserables) and  Topher Grace (Spider-Man 3). XLrator Media will release the film theatrically in spring 2014.

     
  • Academy Award Winner Mo'nique Joins Cast Of Patrik Ian Polk's

    AddThis Social Bookmark Button

    New York, NY - Academy Award winner Mo’Nique (“Precious”) has joined the cast of Patrik Ian Polk's BLACKBIRD and will co-star along side Isaiah Washington, fresh off his critically acclaimed and Gotham Award-nominated performance in the film “Blue Caprice."

     
  • The American Film Institute Presents Showcase For AFI Directing Workshop For Women

    AddThis Social Bookmark Button

    LOS ANGELES (March 27, 2014) – The American Film Institute (AFI) will host its annual AFI Directing Workshop for Women (AFI DWW) showcase on Tuesday, April 29, 2014 at 7:00 p.m. at the Director's Guild of America in Los Angeles.

Crime

  • Utah Woman Charged in Six Newborn Deaths

    AddThis Social Bookmark Button

    Megan Huntsman, 39, was arraigned on murder charges stemming from the serial slaying of six of her seven newborns who were found stuffed in boxes in the garage of her Pleasant Grove, Utah home.

     
  • Kim Kardashian West Robbed at Gunpoint; Kanye West Cancels Concert Mid-Song Citing "Family Emergency"

    AddThis Social Bookmark Button

    Kim Kardashian West, reality television star and wife of musician Kanye West, was robbed at gunpoint of $10million dollars in jewelry while staying at a private residence in Paris for Fashion Week, according to media reports and her publicist.

     
  • Alpine High School Active Shooter Story Unfolds Differently; Officer Involved Shooting Wounds One

    AddThis Social Bookmark Button

    A freshman girl in West Texas committed suicide with a single self-inflicted gunshot this week after wounding a fellow female student at Alpine High School after the directed incident escalated resulting in an officer involved shooting of a fellow first responder.

     
  • Two Majors Cities Hit With Mass Shooting Scares in One Day

    AddThis Social Bookmark Button

    Three days after a TSA agent was killed at LAX during a Mass Shooting, the Westfield Garden State Mall in Paramus, New Jersey and Central Connecticut State University Campus were both targeted by deranged individuals.

     
  • Nine Dead, 17 Injured; 192 Arrested in Waco Biker Brawl

    AddThis Social Bookmark Button

    Nine gang members shot and killed each other in a Wild West gangland shoot out at the Twin Peaks Bar and Grill in Waco, Texas, in what has been described as the worst crimes in almost 35 years of law enforcement.

Auto, Yachts, Jets, Real Estate

  • Breathtaking Malibu Beachfront Property Hits Market

    AddThis Social Bookmark Button

    A stunning Malibu beachfront four bedroom triplex situated in the coveted Malibu Colony Cove Community, with brilliant, dramatic Pacific Ocean views as well as direct beach access, has recently hit the market.

     
  • Keith Richards and Patti Hansen Put Laurel Canyon Home on The Market

    AddThis Social Bookmark Button

    Laurel Canyon was ground zero for the birth of 1960’s and 70’s rock and roll with everyone, who was anyone, living there making hippie music in the canyon with residents such as Jim Morrison, Joni Mitchell, Frank Zappa and Keith Richards.

     
  • Los Feliz Property of Drake Bell Hits The Market

    AddThis Social Bookmark Button

    The Los Feliz home of actor and singer Drake Bell, better known for his recent gigs in "Superhero Movie" and "The Ultimate Spider Man," who lost the property during bankruptcy proceedings, has hit the market at just over 1.5million.

     
  • Celebrity Real Estate: Fashion Designer Pierre Cardin Lists South of France Retreat; Asking Tops All European Markets

    AddThis Social Bookmark Button

    Pierre Cardin, the French fashion designer, known for his unusual designs, geometric shapes and a departure from feminine couture, was considered avant-garde inventing a bubble dress which he introduced in 1954, a decade before the modern cultural revolution.

Theatre, Music, Books

  • Broadway's Best: Celebrating the Music of Ron Abel

    AddThis Social Bookmark Button

    Birdland, the legendary Manhattan Jazz Club, played host for two nights only to celebrate, one of Broadway's best and Hollywood's hottest talents, composer and musical genius Ron Abel.

     
  • Blondie and Garbage To Co-Headline Rage And Rapture Summer 2017 Tour (Music/Tix Links)

    AddThis Social Bookmark Button

    Blondie & Garbage announced their North American tour will kick off on July 5th in Saratoga, CA and wrap on August 12th in Dallas, TX. John Doe & Exene Cervenka will provide support on the first leg of the tour and Deap Vally for the second.

     
  • A Pink Suitcase Book Review – Empowering Stories from Women Who Dared

    AddThis Social Bookmark Button

    A Pink Suitcase, from World Traveler Press, presents twenty-two provocative individual stories of empowered woman who dared to fulfill their dreams of global expedition, from hiking the Appalachian Trail to entering Gutsy Gal adventures.

     
  • NYPD Green Book Review - Page Turning Detective Thriller

    AddThis Social Bookmark Button

    NYPD Green, a memoir from Luke Waters, details his life from undocumented Irish immigrant to ranking detective in one of the largest police departments in the world solving horrendous cases and the interactions and working with other judicial agencies.

     
  • Honeymoon In Vegas Review – Go For The Music, Stay For The Elvis Impersonators

    AddThis Social Bookmark Button

    Writing reviews to send out is actually quite difficult for me.  The truth is, I’m a theatre snob, and I’m pretty hard to please.  Without creative geniuses such as Rodgers and Hammerstein, Leonard Bernstein, or even Stephen Sondheim, it’s hard for me to give my endorsement.  Not this time.  You will love ‘Honeymoon In Vegas’.