Devon B. Katzev Rides Family’s Mane Secret to Global Success

AddThis Social Bookmark Button

Devon B. Katzev, the President of Straight Arrow, is a no nonsense kind of guy; he’s honest about his product, its origins and seems as astonished as anyone that the shampoo his parents made to groom their Arabian horses back in the 1970’s has become a global phenomenon.

Having the opportunity, to speak with Devon, in a recent phone interview he doesn’t cover up the fact that Mane ‘n Tail is as it is billed: the first horse to human cross over or their popular hand and nail therapy, Hoofmaker,  is also from part of the horse grooming concentration created by his parents.

No longer in just the "tack and ag stores" Mane 'n Tail, has moved to the Red Carpet and become a staple and swear by for both Jennifer Aniston and Sarah Jessica Parker.

The following is an expert from our interview:

Janet Walker: What differentiates your Mane ‘n Tail Hair Care line from others?

Devon Katzev: I think the biggest thing that differentiates us is the fact that we’re different. We’re a horse product that has crossed into the human market.  And the way I’ve always sold it is when you look at a horse’s mane the hair is like almost three times thicker than human hair and if we can do a really good job cleaning up horses and getting them to look their best it becomes a value to people at that point. And I think a lot of the consumers respond to that and then the product performs.

Janet Walker: Hoofmaker, also has a storied history; tell me a little about the product, how it came into being, and again what differentiates it from the more well known mega sellers?

Devon Katzev: Same thing. When you look at horses in general, the bulk of the time when ever they're doing grooming on horses, the bulk of the time its women. Women clean out the feet, and working with the hooves they’ve been the ones applying Hoofmaker over the years.  So all that happened there is they were applying it and applying it, and all of a sudden they were like Wow! And the way you apply it is it they dip into a 32 ounce jug and they would dip into it and apply it into the horse's hoof and work it into the frog and work it around the outside the horse's hoof and the outer Coronary Ban. So they kept doing this and all of a sudden, they were like 'Wow, my nails are looking great!' They’re absolutely getting stronger and they’re growing. So that has taken off in itself and Hoofmaker has been a success ever since with women for nail growth.

Janet Walker: What you find most challenging about conducting a global business?

Devon Katzev: The most challenging this about running a global business is just right now, filling the demand for the product. But other than that, I guess some of the other things could be too, getting people to understand the story. A lot of people come back and they’re just how does a horse product get interpreted to people, laughing, they know it’s selling and they know it has consumer demand, but they’re trying to figure out how to sell it too. It’s just funny sometimes.

Janet Walker: If there were anything you would want the world to know about your brand, your business and yourself?

Devon Katzev: I would want them to know is that when they pick up a bottle of Mane ‘n Tail what they’re getting we stand behind. And we care; we really care about what we do.  If our customers call they’re going to get a live body; not a mechanical voice that drives ‘em nuts. They're going to get a live body. We answer their questions and we help them out. The biggest thing we usually get called about is where to find us.

Mane 'n Tail Hair Care Products can be found, nationwide, in Walgreens Drugstores, who courted the company and also CVS, Duane Reade, Rite Aid, Walmart, Kmart, Sally's Beauty Supply Stores.

For more information on Mane ‘n Tail: www.manentail.com

 

Revlon шампунь
осаго страховые
посуда Украина

 

Haute Tease

  • New Auteurs and American Independents Titles Announced For AFI Fest 2015 Presented By Audi

    AddThis Social Bookmark Button

    The American Film Institute (AFI) announced today the films that will be featured in the New Auteurs and American Independents sections at AFI FEST 2015 presented by Audi. Express Passes for all regular screenings are now on sale.  

  • “Home,” “The Peanuts Movie,” “Inside Out” Lead Animated Features 2015 Oscar® Race

    AddThis Social Bookmark Button

    "Home," "The Peanuts Movie" and "Inside Out" have made the long list of 2015 Animated Feature Films submitted for consideration for the 88th Academy Awards®. The others include SONY's "Hotel Transylvania 2" and Walt Disney's upcoming "The Good Dinosaur."  

  • Highly Anticipated 12 YEARS A SLAVE First Trailer Released From FOX SEARCHLIGHT PICTURES

    AddThis Social Bookmark Button

    Acclaimed Director Steve McQueen brings one of this fall's most exciting acting ensembles together in “12 YEARS A SLAVE”, the incredible true story of Solomon Northup, based on his own memoirs.

     
  • Romney Triumphs in Europe; Obama Visits Ohio - The Road to the White House - Election 2012 - Week 31

    AddThis Social Bookmark Button

    Presumptive Republican Presidential Candidate Mitt Romney returned from Europe triumphant securing the endorsement of former Polish President and Nobel Prize winner Lech Walsea.

     
  • UPDATE: Chicago’s Bloody Christmas Weekend Thankfully Ends; 2016 Expected to Be Third Highest

    AddThis Social Bookmark Button

    Chicago’s bloody rampage continued Monday with a sharp spike in shootings and with five days before New Year’s Eve the 61 shootings, 50 wounded and 11 homicides, over the three-day holiday weekend bring the 2016 total to 785 homicides.

     
  • Updated:William, Kate Welcome Baby Number Two, Charlotte Elizabeth Diana; Obama Congratulates Family, Queen, Nation

    AddThis Social Bookmark Button

    Prince William and Catherine, Duke and Duchess of Cambridge, welcomed baby number two, a girl, into their growing family, on Saturday, May 2, following a week delay and short two hour labor.

     
  • 92 Countries In Competition For 2017 Foreign Language Film Oscar®

    AddThis Social Bookmark Button

    A record 92 countries have submitted films for consideration in the Foreign Language Film category for the 90th Academy Awards®.  Haiti, Honduras, Lao People's Democratic Republic, Mozambique, Senegal and Syria are first-time entrants.