Business News: New York Media Summit 2015 – The State of the Ever Expanding Media Industry

AddThis Social Bookmark Button

Digital Hollywood hosted its annual Spring New York Media Summit with players in the space presenting keynotes, symposiums, panel discussions and projections of the future as the divergent of entertainment, gaming, cable and traditional print, online digital and the exploding video space.

Sponsored by Standard & Poor’s who also hosted its annual state of the union projection breakfast which provided sector by sector analysis, adding variables, equations and possible to disrupt the foreseeable future of the sector. Standard & Poor’s Media, Entertainment and cable industry breakfast briefing. And opened the floor up for questions allowing participants the opportunity to quiz the analysts on the possibilities.

Standard & Poor’s Analyst Breakfast

The S&P 2015 outlook was presented by Nicole Deiz Lynch with Key Media Themes by Naveen Sarma. Sectors were represented by Michael Altberg, Cable Operators: Implications of the Title II Regulations; Naveen Sarma, Over The Top (OTT) Video Services; Andy Liu/Naveen Sarma Programmatic Advertising; Chris Valentine, Cable Networks; Jawad Hussain, Local TV Broadcasters and Minesh Patel Newspaper Industry Trends.

The print industry, the aging senior of media, was still given a place at the table, and by the panelists own admission, the innovation of these groups are what will keep them viable and of course, jokingly Minesh Patel added possibility, as seating was arranged by sector strength and his was the last seat, print will re-emerge with strength than he said “I will be seated at the first chair.”

As it was the case study for the print media, the Newspaper, was the New York Times, who has seen its share of poor ratings from the Standard & Poor’s team. Today however the venerable group is praised for their turnaround since 2009 almost forced the grey lady in homeless distress when they barely escaped a “C” rating. To the Gray Lady’s credit she has regained her glory and is now rated B+ Stable.

Netflix’s Receives a Negative Rating; DreamWorks Animation, Stable - Industry Credit Ratings

The shocking credit rating for this summit was the lowered credit rating by Standard & Poor’s to Netflix’s, who even with the tremendous growth still received a B+ Negative outlook.

Other entertainment ratings DreamWorks Animation SKG, even as the media continues to weekly add earthshattering fiscal news, S&P rates them a “B” Stable. Lions Gate Entertainment Corp, BB-, Stable; Metro-Goldwyn-Mayer B+ Positive.

Goggle is the only company to receive a double A Stable rating; Walt Disney Co. received an A Stable rating and Ad Agency, Scripps Interactive Network Inc., A- Stable.

All others were in either triple, double or single “B” ratings with Viacom receiving a “BBB” Negative rating and IHeart Inc., Clear Channel radio who received a Triple C+ Negative rating.

On The Horizon

Other major brands were also present. People.com was represented by the newest additions to its family, the EIC, Will Lee, Digital Editorial Director and Associate Publisher, Suejin Yang VP/General Manager Digital Entertainment and Anne Toal, Associate Publisher, People.com.

People Magazine celebrated its 41st birthday. Today the staple brand is looking to reinvent itself as the choice of the youth culture adapting to the mode and method of delivery while maintaining its print strength and hopefully integral and a cross brand first choice in media option for its loyal audience and next generation.

Hot Trends

The hot trend coming out of the 2015 Spring New York Media Summit would be the explosion of video channeling, engagement and branding. The idea behind this is of course to use the second and third screens, the computer or hand held as the primary tol for engaging the consumer in disposable time segments.

Although I wouldn’t bet the bank on the trend of video explosion, I did agree that it will continue to grow and video can be a learning tool, a go to for engagement of brands and the disposable choice during rare downtime moments.

The drawbacks to full immersion are consumer driven which while at the forefront of the choices for a fuller video experience simple facts will prohibit the 24-7 consumption.

First, timed content, 2minutes, five minutes 60 minutes and up for entertainment or live streaming on the consumer side equate to data usage. Not all providers offer unlimited data. Explaining to the consumer to adopt changes in carrier choices for the sole purpose of engagement in our brands even as a different carrier may offer more but ultimately the consumer wants what they want and dictating the market never works.

So simple data usage will be a drawback especially if carriers have their way and limit all personal accounts to a set monthly allotment.

If the consumer doesn’t have the freedom to engage in the entertainment brands in a leisurely setting trekking off to the local Starbucks’s to view films or other long branded content can be a downside.

Daytime/Nighttime Data Consumption

People or other celebrity driven, feel good based consumer brands will probably see an increase as these are “daytime” consumptions. Which is another factor in building the video explosion – the daytime or work data usage or nighttime personal data usage.

Without moving into an in-depth analysis which I leave to the experts, I would point to two other ideas that were initially met with dead-end possibilities that of crowdfunding which experts explained the illegalities of it all will make it an impossible choice of funding and the 4D, which as I ventured to speak once was met with disdain and honestly a bit of a condescending retort.  

So sometimes even the “experts” get it wrong. I would say video, as we all love the visual experiences, will continue to bloom. It clearly isn’t anywhere near a saturation point and consumers will continue to see, more sophisticated deliveries in video engagement.

Cable Vision media sales also acted as a Silver sponsors. Media and Event sponsors included Deloitte, Janrain, rovi, Verizon Digital Media Services Vindicia and Overlook.

Vindicia and Hearst Digital Media hosted a pre-Media Summit invite dinner for 30 leaders in their particular areas as well as press and industry analysts that I was fortunate enough to attend.

Digital Hollywood, the International Conference on Television, Broadband, Mobile, Video, Advertising, Cable, publishing and magazines social media, news media, motions pictures and gaming will host its next Media Summit, at the Marina Del Ray Ritz-Carlton in April.

For more information: www.digitalhollywood.com

 

Haute Tease

  • Ten Documentary Shorts Advanced to the Oscar 2015 Shortlist

    AddThis Social Bookmark Button

    The Academy of Motion Picture Arts and Sciences today announced that the field of Documentary Short Subject contenders for the 88th Academy Awards® has been narrowed to ten films, of which five will earn Oscar® nominations.  

  • LA LA Land Nets 14 Oscar Nominations; Moonlight, Eight; Lion and Manchester by the Sea Each Earn Six

    AddThis Social Bookmark Button

    LA LA Land, the romantic musical of life in Los Angeles for two career focused talents took the lion’s share of the nominations earning a record 14 to tie with James Cameron’s Titanic and Joseph L. Mankiewicz’s, 1959, All About Eve.

     
  • Supreme League of Patriotstm Issue 1: A Patriot Is Born, Superhero Comedy Adventure, Available Now On Itunes

    AddThis Social Bookmark Button

    Don your cape and take to the skies, Phoenix Online Publishing and No Bull Intentions, announced the release of the first episode of the hilarious politically-incorrect adventure,Supreme League of Patriots: Issue 1: A Patriot is Born for iPad!  

  • Academy of Motion Pictures Issues Statement Regarding The Passing of Former Academy President Arthur Hiller

    AddThis Social Bookmark Button

    Oscar®-nominated director and former Academy president Arthur Hiller died today in Los Angeles of natural causes.  A member and longtime governor of the Directors Branch, Hiller served as Academy president from 1993 to 1997.  He was 92.  

  • Interview and Review: Director Matthew Lillard Talks on His Triumph FAT KID RULES THE WORLD

    AddThis Social Bookmark Button

    FAT KID RULES THE WORLD, directed by Matthew Lillard, tackles the difficult subjects of obesity, teen suicide and punk rock in this critically acclaimed, ten years in the making, film.

Crime

  • Manhunt for Murder Suspect, Kidnapper James Lee DiMaggio Extends To Canadian Border

    AddThis Social Bookmark Button

    The manhunt for murder suspect James Lee DiMaggio has extended to the entire west coast and the Canadian and Mexican borders, as the child kidnapper has eluded police and capture for three days.

     
  • Oregon School Shooting Brings Total to 74 Since Sandy Hook Massacre

    AddThis Social Bookmark Button

    Freshman Emilio Hoffman was shot and killed when a lone gunman entered Reynolds High School in Troutdale, Oregon, yesterday, and opened fire killing the 14 year old before turning the gun on himself.

     
  • New York City Blast Injures 29; Second Device Found

    AddThis Social Bookmark Button

    A powerful homemade bomb placed in a steel garbage unit exploded in Manhattan's Chelsea neighborhood, injuring 29, just after 8:30pm Saturday, launching a fireball into the air, blowing out windows, rocking cars and sending residents fleeing.

     
  • LAX Shooter Pleads Not Guilty

    AddThis Social Bookmark Button

    Paul Anthony Ciancia, the accused LAX shooter, has pled not guilty to murdering a TSA Agent and 10 other related federal charges in his second court appearance since the November 1, 2013 shooting.

     
  • Court Upholds Second Chance at Justice for Pennsylvania Youth

    AddThis Social Bookmark Button

    Pennsylvania Superior Court’s recent ruling vacating a lower court’s decision, may just grant Jordan Brown, the Pennsylvania 12 year old convicted of murdering his father’s fiancée and her unborn child, a desperately needed second chance at justice.

Theatre, Music, Books

  • The Art Of Discovery - Photographs By WireImage Co-Founder Jeff Vespa

    AddThis Social Bookmark Button

    LOS ANGELES, Ca. USA -  Jeff Vespa, co-founder of the largest entertainment photo agency in the world, WireImage and founder of Verge, will release his first monograph, The Art of Discovery, this October on Rizzoli International Publications.

     
  • The Tall Trees of Paris Book Review - An Exquisite, Vibrant, Introduction to The New Parisian Art Scene

    AddThis Social Bookmark Button

    The Tall Trees of Paris, a flamboyant coffee table art book from Portland gallery owner and curator, Matt Wagner, introduces readers to the colorful world of Parisian artists from the point of view of the artists themselves.

     
  • Plug Research Releases the Highly Anticipated Coultrains Jungle Mumbo Jumbo Project

    AddThis Social Bookmark Button

    On April 23rd, appreciators of soul, jazz & beat music alike rejoice as Coultrain releases his long-awaited new project, Jungle Mumbo Jumbo. Perhaps best known for his work as one half of Hawthorne Headhunters (alongside Black Spade), or as the once lead singer of Waajeed's Platinum Pied Pipers - this release marks Train's first proper solo album on a label

     
  • V Theater Las Vegas Review - Entertainment Aplenty

    AddThis Social Bookmark Button

    No matter how many times you’ve visited Vegas, no trip would be complete without taking in a show or two amidst the time you spend eating, gaming, clubbing, sunning and otherwise funing in Sin City.

     
  • After Snowden - Privacy, Secrecy and Security in the Information Age Review – Opens The Floor to Debate

    AddThis Social Bookmark Button

    In June 2013, Edward Snowden leaked thousands of documents he stole from the National Security Agency (NSA), from several laptop computers, exposing flaws and violations of the Fourth Amendment routinely practiced in the Domestic Surveillance program.