Ciao, Italy! Nikki Beach Versilia To “Celebrate Life” At The Most Anticipated Grand Opening White Party Of The Summer; Andrea Bocelli to Perform

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The eagerly awaited Global luxury lifestyle and hospitality brand Nikki Beach will host its official Grand Opening White Party on August 5th, on the white sands of Marina di Pietrasanta, Tuscany on the beautiful coast of Italy. Guests will experience an unforgettable evening of grandiose celebration offering a taste of the lavish parties to come.

Themed around magic and illusion, luminaries, VIP's, fashionistas and celebrities, will be treated to an extravaganza of live performances, premium bubbly, epicurean cuisine, festive fireworks and Nikki Beach's trademark "Happy House" music spun by their lineup of Worldwide International DJs who will be flying in from Ibiza, Cannes, Marbella and Saint Tropez for the occasion.

Under the summer Tuscan sky with a spectacular view of the deep blue Mediterranean Sea, Andrea Bocelli will highlight the night playing on an exquisite Carrara Marble Tiger M-Piano, designed and produced by Gualtiero Vanelli, for Leonardo DiCaprio's Foundation which was auctioned and raised 700,000 Euros at last year's annual gala event held in Saint Tropez.

"We are so happy to finally be on the shores of Italy and be able to cater to our loyal customers from the region.  Italians love our "Celebration of  Life" concept and we appreciate their patronage at our other locations. We waited a long time for the right partner and the right location in Italy. We found both in partnering with Gualtiero Vanelli. We look forward to finally "Celebrating Life" in Italy."  Said Jack Penrod, Owner and Founder of Nikki Beach. "A presto!"

Nikki Beach's first ever White Party was launched in St. Tropez in 2002, celebrating the birthday of iconic supermodel Naomi Campbell, who set an all-white dress code for the occasion. Since then, the White Party has become a signature event for Nikki Beach Worldwide, with all locations hosting annual all-white fêtes to great acclaim.

Nikki Beach's White Party is one of the most coveted invitations around the world.

This event works with prepaid reservations & invitation only;

Dress Code: Mandatory All White Attire. Doors will open at 7:00pm.

For Reservations and More Info: This email address is being protected from spambots. You need JavaScript enabled to view it.">This email address is being protected from spambots. You need JavaScript enabled to view it. 

Address: Via Lungomare, Roma 96, 55045 Marina di Pietrasanta(LU), Tuscano, Italia

Facebook: | Twitter: @NikkiBeachVersilia

Instagram: @NikkiBeachVersilia | Snapchat: @nikkibeachworld

About Nikki Beach Versilia:

Nikki Beach Versilia is slated to open in July 2016 and is located on the white sands of Marina di Pietrasanta, along the shores of the Mediterranean Sea. The Beach Club features cutting-edge architecture and design with the brand's signature modern, all- white décor and stylish ambiance. The newest Nikki Beach addition comprises a swimming pool fashioned entirely from Carrara marble which also features a swim- up bar, a shaded open- air restaurant, a centrally- located octagon-shaped bar, oversized luxury beds around the pool and on the beach, private changing & showering facilities for guests, valet parking, a Lifestyle Boutique and a VIP terrace with spectacular views.

Nikki Beach Versilia will pamper its guests with a unique menu filled with flavourful food, lavish parties, exceptional entertainment and spectacular service. The property will offer globally- inspired cuisine, featuring tastes and spices representative of all the countries in which Nikki Beach is located across the world, including delicious salads, creative sushi rolls, original seafood entrees and slow-roasted free-range rotisserie chicken. Guests are able to enjoy Nikki Beach hospitality from day to night.

About Nikki Beach Worldwide:

In 1998, entrepreneur Jack Penrod introduced the world to Nikki Beach, the first and original luxury beach club concept that combines the elements of music, dining, entertainment, fashion, film and art into one. Today, the Nikki Beach concept has transcended its international venues and grown into a global, multifaceted luxury lifestyle and hospitality brand comprised of a Beach Club Division; a Hotels & Resorts Division; a Lifestyle Division; a Special Events Division and Nikki Cares, a 501c3 Non-Profit Charity Division.

Nikki Beach can now be experienced in: Miami Beach, Florida, USA; Saint Tropez, France; Saint Barth, French West Indies; Marbella, Spain; Marrakech, Morocco; Koh Samui, Thailand; Mallorca, Spain; Ibiza, Spain; Porto Heli, Greece; Bali, Indonesia; Monte Carlo, Monaco; Dubai, UAE; Bodrum, Turkey and Versilia, Italy. Nikki Beach has pop-up locations during the Cannes and Toronto Film Festivals. The Hotels & Resorts division has properties in Koh Samui, Thailand; Porto Heli, Greece, and Bodrum, Turkey. In 2016, Nikki Beach will be opening a resort in Dubai, UAE.

For more information, please visit or


Twitter: @nikkibeachworld

Instagram: @nikkibeachworld

Snapchat: @nikkibeachworld

Spotify: @nikkibeach


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