The Rise of Malort Review: How One Unique Liqueur Became Chicago's Drink of Choice

AddThis Social Bookmark Button

Malort: for some, the word is foreign, but to others it brings instant memories of a bitter-tasting drink, one they've managed to avoid since they were first coerced into trying it. It's a distilled liqueur, made with wormwood—Malort is the Swedish word for wormwood, which is the same plant used in making absinthe.

Malort: for some, the word is foreign, but to others it brings instant memories of a bitter-tasting drink, one they've managed to avoid since they were first coerced into trying it. It's a distilled liqueur, made with wormwood—Malort is the Swedish word for wormwood, which is the same plant used in making absinthe.

It's produced by the Carl Jeppson Company, named for Carl Jeppson, the Swedish immigrant who first popularized and sold the drink in Chicago. Over the past five years, though, the drink has gone from being a relatively unknown player in the bar scene to the star forward. How?

Though it's been on shelves in northern Illinois for decades, it wasn't until a sports bar in Brookfield, IL, called Brixie's, decided to come up with as many Malort-based cocktails as they could in order to spread Malort to the masses that the liqueur took off. They now have a list of close to 20 different drinks.

And upscale cocktail bars like The Whistler, located in Chicago's trendy Logan Square neighborhood, have begun offering Malort in pricey drinks that have been concocted with the intention not to mask Malort's powerful flavor, but to showcase it.

But aside from being popularized in bars, more and more people are getting their non-Chicago-dwelling friends to try it, under the guise of, "It's great! You'll love it!"

Malort is now distilled in Florida, but the company is still run out of Chicago by current owner Pat Gabelick. Interestingly, she says she hates the taste of Malort.

But not everyone thinks so. We talked to former bartender Kevin Toomey of Chicago, who said, "I don't think it tastes terrible," but noted that it's entertaining to give to people who've never had it.

"It's fun because if someone's never had it before, they'll take a shot, be fine, then make a terrible face."

And a terrible face makes sense—this video on YouTube (which was, oddly enough, not produced by Jeppson's) tries to grasp exactly what you'll taste when you swig Malort, and as seasoned vets of the beverage, we're inclined to agree:       

But even though it tastes terrible the first time around to most people, noy everyone stays disgusted. the bottle even says, "The first shot is hard to swallow. PERSERVE. Make it past two 'shock-glasses' and with the third you could be ours...forever."

Have you tried Malort before? If not, we dare you to wrangle a handful of friends and try it out.

 

Jena Kehoe is a contributing writer for the Chicago based publication Web2Carz.com. Article used by permission: Original article: The Rise of Marlort Review: How One Unique Liqueur Beacame Chicago's Drink of Choice.

 

 

 

 

 

                                         

 

 

Haute Tease

  • Celebrity Interview: Jany Temime, Judy Costume Designer, Speaks on Creating the Iconic Image of Judy Garland

    AddThis Social Bookmark Button

    The Oscar bound film Judy, starring Renee Zellweger, recreates the legendary story of Judy Garland during her London Talk of the Town performances, adding to the authenticity were the iconic costumes created by famed costumer Jany Temime.

     
  • HL Money: Turn Your Healthy New Year’s Resolutions Into Cash

    AddThis Social Bookmark Button

    If you’ve made any New Year’s resolutions, the odds are you won’t follow through. Reports indicate that upwards of 25 percent of people who make New Year's resolutions will fail at keeping them a mere seven days into January.

     
  • Aretha Franklin Reportedly in Hospice Care

    AddThis Social Bookmark Button

    Aretha Franklin, The Queen of Soul, 76, is reportedly in grave condition surrounded by friends and family at her Detroit home. After the news of her "imminent death" broke media outlets independently confirmed the story.

     
  • Exclusiva De Noticias Telemundo: Trump Rompe El Silencio Y Habla Por Primera Vez Con Una Cadena De Televisión Hispana

    AddThis Social Bookmark Button

    Noticias Telemundo anunció hoy la transmisión de la primera entrevista del presidente Donald Trump a una cadena de televisión en español desde que asumió la presidencia, pautada para el jueves 20 de junio a las 11 PM Este/10 Centro/7 Pacífico, en exclusiva por Telemundo.

     
  • As Zika Spreads in Puerto Rico, These 10 U.S. Cities Could Be Next

    AddThis Social Bookmark Button

    Those who believe that Americans are far-removed from the threat of Zika are in for a wake-up call. Puerto Rican blood banks have seen a steady rise in the number of Zika-infected blood units collected.  

  • SF Theater: San Jose Stage Company Announces The First Production of 2020 Season; Broadway’s Longest-Running Musical, Chicago

    AddThis Social Bookmark Button

    San Jose Stage Company (Randall King, Artistic Director and Cathleen King, Executive Director) is pleased to announce the cast and creative team for the third production of The Stage's 37th Season, Broadway's longest-running American musical ​CHICAGO​.

     
  • Amsterdam Exposed Book Review - Edgy, Scandalous; An Unforgettable Read

    AddThis Social Bookmark Button

    Amsterdam Exposed: An American’s Journey through the Red Light District, from De Wallen Press and Beverly Hills entertainment executive David Wienir, grabs your attention, thrashing your senses with each page and delivers a shocking look into the forbidden.

     
  • Person to Person Review - Engaging Vignettes of Every Day Life in Manhattan

    AddThis Social Bookmark Button

    Person To Person, from Magnolia Pictures, presents four vignettes, each revolving around a day in the life of every man in New York City as they go about their lives, and the situation of life in the mean streets.

     
  • Blair Witch Review - A Super Suspenseful, Scary Good, Fright Ride

    AddThis Social Bookmark Button

    Blair Witch, from Lionsgate and Vertigo Entertainment, presents a solidly built sequel, seventeen years in the making, that gives horror and fright a new name with heightened suspense, trepidation, unnerving edge of the seat dread.

     
  • Entertainment Giants Turn to Web Sherriff John Giacobbi to Stop Music Piracy

    AddThis Social Bookmark Button

    John Giacobbi, Web Sheriff, has worked with the biggest names in entertainment including Beyonce, Lady Gaga, Adele, Bryan Adams and the Estate of Michael Jackson in the quest to stop pre-release music leaks, theft and internet piracy.

     
  • Celebrity Interview: Director Jay Roach Talks on the Making of TRUMBO, Bryan Cranston, Casting and John Goodman

    AddThis Social Bookmark Button

    TRUMBO, the true story from Director Jay Roach and Bleecker Street Films, has continued to garner praise for its lead Bryan Cranston as the cantankerous blacklisted screenwriter, Dalton Trumbo, one of the infamous Hollywood Ten.

     
  • Staying Healthy During Summer - and Year-Round

    AddThis Social Bookmark Button

    Travel, parties, lack of sleep and even overindulging in sugary treats can be a recipe for falling off the diet and fitness bandwagon during the lazy months of summer. Fortunately, there are specific steps you can take to ensure you remain healthy and happy. 

     
  • Beltway Insider: Guns and The American People; Global Gun Violence; Sandy Hook, Charlie Hebdo; Club Renia, Pulse Nightclub; Chicago

    AddThis Social Bookmark Button

    President Obama moved ahead this week announcing his strategy during an emotional speech that turned from his usual objectivity to humanizing the victims remembering each of them, including the first graders of the Sandy Hook Massacre.

     
  • Kerridge’s Bar & Grill Opens On September 10, 2018 At Corinthia Hotel London

    AddThis Social Bookmark Button

    Corinthia Hotel London is proud to announce that renowned Michelin-starred chef Tom Kerridge, will open his first London restaurant, Kerridge’s Bar & Grill, at the hotel on Monday, September 10, 2018, with reservation lines now open. 

     
  • Russian President Grants Amnesty to Jailed Punk Band, Oil Tycoon

    AddThis Social Bookmark Button

    Russian President Vladimir Putin signed off on an amnesty package that frees two members of the jailed punk band, Pussy Riot as well as Oil Tycoon, Mikail Khodorkovsky and members of Greenpeace.