The Rise of Malort Review: How One Unique Liqueur Became Chicago's Drink of Choice

AddThis Social Bookmark Button

Malort: for some, the word is foreign, but to others it brings instant memories of a bitter-tasting drink, one they've managed to avoid since they were first coerced into trying it. It's a distilled liqueur, made with wormwood—Malort is the Swedish word for wormwood, which is the same plant used in making absinthe.

Malort: for some, the word is foreign, but to others it brings instant memories of a bitter-tasting drink, one they've managed to avoid since they were first coerced into trying it. It's a distilled liqueur, made with wormwood—Malort is the Swedish word for wormwood, which is the same plant used in making absinthe.

It's produced by the Carl Jeppson Company, named for Carl Jeppson, the Swedish immigrant who first popularized and sold the drink in Chicago. Over the past five years, though, the drink has gone from being a relatively unknown player in the bar scene to the star forward. How?

Though it's been on shelves in northern Illinois for decades, it wasn't until a sports bar in Brookfield, IL, called Brixie's, decided to come up with as many Malort-based cocktails as they could in order to spread Malort to the masses that the liqueur took off. They now have a list of close to 20 different drinks.

And upscale cocktail bars like The Whistler, located in Chicago's trendy Logan Square neighborhood, have begun offering Malort in pricey drinks that have been concocted with the intention not to mask Malort's powerful flavor, but to showcase it.

But aside from being popularized in bars, more and more people are getting their non-Chicago-dwelling friends to try it, under the guise of, "It's great! You'll love it!"

Malort is now distilled in Florida, but the company is still run out of Chicago by current owner Pat Gabelick. Interestingly, she says she hates the taste of Malort.

But not everyone thinks so. We talked to former bartender Kevin Toomey of Chicago, who said, "I don't think it tastes terrible," but noted that it's entertaining to give to people who've never had it.

"It's fun because if someone's never had it before, they'll take a shot, be fine, then make a terrible face."

And a terrible face makes sense—this video on YouTube (which was, oddly enough, not produced by Jeppson's) tries to grasp exactly what you'll taste when you swig Malort, and as seasoned vets of the beverage, we're inclined to agree:       

But even though it tastes terrible the first time around to most people, noy everyone stays disgusted. the bottle even says, "The first shot is hard to swallow. PERSERVE. Make it past two 'shock-glasses' and with the third you could be ours...forever."

Have you tried Malort before? If not, we dare you to wrangle a handful of friends and try it out.

 

Jena Kehoe is a contributing writer for the Chicago based publication Web2Carz.com. Article used by permission: Original article: The Rise of Marlort Review: How One Unique Liqueur Beacame Chicago's Drink of Choice.

 

 

 

 

 

                                         

 

 

Haute Tease

  • MTP Exclusive: Senator Dianne Feinstein Talks With Chuck Todd on Russian Cyber Attacks, FBI Director Comey and His Future

    AddThis Social Bookmark Button

    Sen. Dianne Feinstein (D-Calif.) exclusively joined "Meet the Press" this morning, talking with moderator Chuck Todd about the latest intelligence on the Russian cyber-attacks and if FBI Director Comey should be fired.

     
  • Slimdown Secrets of Food & Fitness Superstars

    AddThis Social Bookmark Button

    Maintaining a healthy diet and exercise regimen can be tough. Those who struggle with weight loss and maintaining healthy lifestyle choices can feel like being trapped in a forever pattern of success, failure, judgment, repeat.

     
  • Travel Hints: Combating Frustrating Air Travel Aggravations

    AddThis Social Bookmark Button

    With Thanksgiving travel just ahead of us and 24.6Million passengers expected to travel by air which equates to upwards of 65,000K extra passengers per day this year ­ a new study, from AAA, explains what consumers find most frustrating about air travel.

     
  • Prince, the Rock Pop Super Star, has Died

    AddThis Social Bookmark Button

    Prince, the cultural icon, known for his provocative lyrics, his intense passion for the electric guitar which earned him comparison to the late iconic Jimi Hendrix, and his dedication to the creative process and music making, has died. He was 57.

     
  • New Flying Spur V8 Makes Debut For Bentley In Moscow

    AddThis Social Bookmark Button

    (Crewe / Moscow August 2014) Bentley marks its presence at the 2014 Moscow International Automobile Salon (MIAS) today, with the Russian debut of the new Flying Spur V8 luxury sedan.

     
  • Money News: The Bear Returns To DOW, World Markets

    AddThis Social Bookmark Button

    The DOW Jones Industrial along with the NASDAQ and S&P 500, fell as the bear returned, mauling the markets from Wall Street to Shanghai, with a vengeance upending the majority of global markets leaving few unaffected as nervous investors fueled the volatile market.

     
  • Business News: The 25 Biggest Product Recalls of 2015

    AddThis Social Bookmark Button

    Most of the time, people return products because they’re unhappy with their experience. Maybe the memory foam mattress got too hot, the bicycle seat wasn’t comfortable or the TV proved too big for the living room. And perhaps that pricey hot tub simply wasn’t worth the three paychecks, after all.  

  • Milan Fashion Week: IH NOM UH NIT SS19 Runway Debut

    AddThis Social Bookmark Button

    Inspired by the 2016 science fiction movie "Midnight Special," designer Chaz Jordan unveiled a cohesive urban collection infused with a charming interstellar fashion with multiple garments distinctively free of gender identification. 

     
  • US Army Major General Assassinated in Afghanistan

    AddThis Social Bookmark Button

    U.S. Major General Harold Greene was assassinated, and fifteen other high ranking military personnel wounded, in a broad daylight staged attack during a joint visit to a UK military training facility in Afghanistan.

     
  • The Favourite – A Devilishly Dark Comedic Drama

    AddThis Social Bookmark Button

    The Favourite, from 20th Century Fox, presents the story of 18th Century England, when war and excess raged, and ambitions from the women left to advise and serve the Queen drove them to scandalous and naughty ways.

     
  • Harry Winston Diamonds, Colombian Emeralds, Kashmir Sapphires and Art Deco Jewelry Headline Bonhams Fine Jewelry New York Sale

    AddThis Social Bookmark Button

    Among the many jewels with fascinating provenance being offered to Bonhams clients will be a remarkable collection of jewelry owned by the Olympic gold medalist Katherine Domyan. Leading the sale are two necklaces formerly owned by the swimmer.

     
  • Op/Ed: Deutsche Bank - From Hero to Zero

    AddThis Social Bookmark Button

    An European icon’s fall from grace is almost complete. On November 29, 170 police officers and tax investigators raided Deutsche Bank's head office and other locations in Frankfurt. The ambush was part of a money laundering probe.

     
  • Hank Brennan, Former Prosecutor and Defense Attorney, Provides Commentary on the Aaron Hernandez Trial

    AddThis Social Bookmark Button

    The murder trial of Aaron Hernandez, former tight end for the Super Bowl Champion New England Patriots, is entering Day 13 as the defense continues its attempts to discredit the prosecution’s case witness by witness.

     
  • The Grand at Moon Palace Cancun Review - Elevates the All-Inclusive Vacation

    AddThis Social Bookmark Button

    Palace Resorts, a company well-known for elevating the all-inclusive resort experience through five-star accommodations and amenities, has upped the ante with their newer offering, The Grand at Moon Palace Cancun located within the AAA Four Diamond Moon Palace Cancun.

     
  • Kim Wall Murder: Judge Upgrades Charges; Peter Madsen to Stand Trial for Murder

    AddThis Social Bookmark Button

    Peter Madsen, 46, the eccentric Danish charged with manslaughter in the murder of Swedish Journalist Kim Wall, has proffered a third explanation for her murder and failed to acknowledge his culpability in the postmortem dismemberment.