Ketel One Vodka Celebrates the Legacy of "The King" with Launch of "Arnold Palmer Collector's Edition" Bottle

AddThis Social Bookmark Button

Rooted in Mr. Palmer's winning tradition and honoring his unparalleled legacy, the Nolet family has created a limited edition Ketel One Vodka bottle as a "thank you" to Arnold Palmer for the impact he had on the world and the game many love.

Anyone who crossed Arnold Palmer's path was fortunate to meet him, and the Nolet family, creators of Ketel One Vodka, felt very fortunate indeed.

The Arnold Palmer Collector's Edition bottle reads, "Dear Mr. Palmer, This one's for you." The nostalgic black and white vignette of Mr. Palmer on the course is accented with his iconic signature and an open golf umbrella in red, yellow, white, and green, his company logo since 1961.

The bottle launches nationwide on March 16, 2017 with a suggested retail price of $24.99 (750ml) and $31.99 (1L).

To the Nolets, golf champion and Presidential Medal of Freedom Award winner Arnold Palmer was a mentor and a friend; he was simply "Arnie." Dedicated to his family and community, Mr. Palmer spent his life giving back to the game and those in need. A master of his craft, he earned 62 PGA Tour victories. At the end of play, Mr. Palmer celebrated with a Ketel One on the rocks with his slice of lemon; it was his signature "19th hole."

Palmer later told 11th generation Nolet Carl Jr. that enjoying Ketel One Vodka after a game gave him time to reflect on life, family, and friends. Carl Jr. says, "Mr. Palmer stood for the same things we stand for as a family: authenticity, integrity, and generosity. He set a high standard by making golf what it is today – but it was his accomplishments off the course that truly made him one of a kind."

At the heart of Ketel One Vodka lies one family's unwavering passion for crafting, the world's finest spirits. Each generation of Nolet family distillers is tasked with upholding a legacy of distilling expertise that has been passed down from father to son since 1691. Mr. Palmer understood the power of legacy. His unwavering commitment to uphold the values of authenticity, integrity and generosity will live on for generations, as will the Nolet family's commitment to producing the world's finest spirits.

Carl Nolet Jr. recalls that Mr. Palmer once watched him sign bottles of Ketel One for consumers. Joking about Carl Jr.'s illegible scrawl, Mr. Palmer asked, "How would someone know this is your signature five years from now?" Mr. Palmer explained that signing something meaningful for others is a privilege; he felt that honor so deeply that he made his own signature a part of his logo. With this advice in mind, coupled with family tradition, Carl Jr. signs each bottle of Ketel One with purpose and pride when on the road meeting consumers and bartenders. His signature is a promise to consumers that they are receiving the same high quality liquid and commitment to perfection in every bottle of Ketel One Vodka.

Diageo Luxury Brands Again Star at the Bar on Oscar® Night - Offer Ultra-premium Beverage Experience at the 87th Oscars®

With a bond of shared values and good times between the two families, it was natural for Ketel One Vodka to become the Official Vodka of the 2017 Arnold Palmer Invitational. The Nolets are delighted that Arnie's army of fans will have the opportunity to experience signature cocktails from the world's most-trending vodka1. The Arnold Palmer Invitational marks the first of many moments in which Ketel One Vodka will celebrate and toast the extraordinary achievements of Mr. Palmer. On the course, Club Ketel One will feature Arnold Palmer memorabilia, highlighting cherished moments throughout Mr. Palmer's life and precious photos of the Nolet family's friendship with "the King."  

In honor of Mr. Palmer's generosity and dedication to bettering the lives of those around him, Ketel One Vodka has made a commitment to donating $100,000 to Arnie's Army Charitable Foundation, which provides support to institutions and organizations benefitting the environment as well as the communities in which we live.  

Ketel One encourages fans to join in the spirit of generosity by donating to Arnie's Army Charitable Foundation through the purchase of a limited-edition shirt with all proceeds going to the AACF, a charity near and dear to Mr. Palmer's heart.

Consumers can visit www.ketelone.com/arniesarmy/signature-pink-polo/ to purchase the Arnold limited edition shirt or go to www.ketelone.com/arniesarmy/arnies-army/ to make a donation to Arnie's Army Charitable Foundation.

Additionally, fans can purchase the Arnold Palmer Collector's Edition bottle by visiting www.reservebar.com or making a trip to their local retailer.

When celebrating tradition and moments that matter, Ketel One Vodka reminds you to please drink responsibly and secure the perfect designated driver.

For additional information on Ketel One Vodka, please visit www.KetelOne.com. Join in on the conversation by following Ketel One Vodka at @KetelOneUSA on Facebook, @KetelOne on Instagram and @KetelOne on Twitter.

About Ketel One® Vodka 
Ketel One® Vodka is a vodka rooted in authenticity, crafted honoring tradition and sophisticated in taste. Ketel One Vodka is produced in Schiedam, Holland by the Nolet family, who have been distilling fine spirits for 11 generations. Ketel One is produced from the finest quality wheat. The super-premium vodka is crafted from small batches using traditional copper pot stills, including the original copper Pot Still #1 after which Ketel One is named, together with modern distillation techniques.

In 2008, the Nolet Group and Diageo announced that they had completed a transaction to form a new 50/50 company called Ketel One Worldwide B.V. to own the perpetual exclusive global rights to sell, market and distribute Ketel One® Vodka, Ketel One Citroen® flavored vodka and Ketel One Oranje® flavored vodka. The Ketel One brand is owned by Double Eagle Brands B.V.

About Diageo 
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Candy Cane Martini – For a Smooth, Delicious and Sweet Holiday Treat

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands and performance, visit us at www.diageo.com.

Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practice.

Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.

Celebrating life, every day, everywhere.

1 "#1 Most-Trending Vodka" of 2016 in The World's 50 Best Bars Brand Report by Drinks International.

Haute Tease

  • Beltway Insider: Trump/ Climate Strike, Justin Trudeau, Kennedy, Native American Women Crisis, 2020 Polls, Cokie Roberts

    AddThis Social Bookmark Button

    Citizens, young and old, from 156 nations, joined those around the world on Friday for a single day of solidarity in the largest climate strike in history with global attendance numbers reaching as high as four million.

     
  • Kentucky School Shooting Leaves Two Dead; 18 Injured

    AddThis Social Bookmark Button

    Two students are dead and more than a dozen injured, four critically, after a lone gunman opened fire just as students were arriving for the day at Marshall County High School, in rural Kentucky, authorities have said.

     
  • Wall Street Limps to a Bullish Finish

    AddThis Social Bookmark Button

    Wall Street investors limped to a bullish end of 2013 closing the year as the Dow hitting its 52nd record close, gaining over 72.37 points, the S&P 500 ending high and the Nasdeq gaining respectfully.

     
  • UPDATE: Double Funeral Service Planned for Debbie Reynolds and Daughter Carrie Fisher

    AddThis Social Bookmark Button

    A double funeral service scheduled for Thursday, January 5, has been announced for the actress, legend and author Debbie Reynolds and her daughter, Carrie Fisher who passed away within a day of each other this past week.

     
  • Battle Los Angeles: A Gritty, Sci-Fi, War Drama

    AddThis Social Bookmark Button

    BATTLE LOS ANGELES, the Sci-fi war drama, from Sony Pictures Entertainment/Columbia Pictures and in association with Relativity Media, brings to the screen a gritty portrayal of combat shy Marines facing hostile invasion and sure annihilation.

     
  • Beltway Insider: Trump/WH Pandemic Response, Europe Locks Down, Kenny Rogers, Election 2020

    AddThis Social Bookmark Button

    President Trump, in response to the ever-growing pandemic, this week invoked additional measures in the fight to slow the infection rate of American citizens while simultaneously ensuring the economic free fall doesn't translate into a lasting recession.

     
  • Otherhood Review – A Charming, Funny, Compelling Look at Mothers and Sons

    AddThis Social Bookmark Button

    Otherhood, a Netflix original, began its streaming release following the premiere screening held at The Egyptian theater in Hollywood where to the enjoyment of invited guests cast members, including Angela Basset and Patricia Arquette, also attended.

     
  • Beltway Insider: Obama/Israel Clash; Berlin Suspect Killed; Russian Plane Crash; Inauguration; George Michael

    AddThis Social Bookmark Button

    President Obama, in possibly the last interaction with longtime ally Israel, abstained from casting the United Nations veto vote and allowed the passage of the resolution that calls for Israel and Palestine to preserve the two-state solution.

     
  • Beltway Insider: Trump Agrees to Meet Kim Jong Un; UK Nerve Gas; Disease X; Winter’s Last Wallop; Job Growth Deceptive

    AddThis Social Bookmark Button

    President Donald Trump has agreed to an unprecedented meeting with North Korean dictator Kim Jong-Un at his request to formally discuss the complete, verifiable and irreversible de-nuclearization of North Korea's military and the stabilization of the region.

     
  • An A-List Line-Up of the Most Acclaimed African American Talent Join For One Night Celebrating the Spoken Word with Music and Dance

    AddThis Social Bookmark Button

    WordTheatre’s Storytales: Featuring celebrities performing stories from acclaimed African-American author John Edgar Wideman’s literary anthology ‘Briefs’ at the Ford Amphitheatre Saturday October 6, 2012.

     
  • The Summit Review – Stunning, Shocking, Devastating

    AddThis Social Bookmark Button

    "The Summit," a doc-drama from Image Now Films, Fantastic Films and Passion Pictures, recounts the day eleven climbers were killed on K2 in what has become known as the deadliest day in mountain climbing history.

     
  • Bound By Flesh Review – Surprisingly Engaging

    AddThis Social Bookmark Button

    "Bound by Flesh,"  from Mistress, Inc. and Sundance Selects re-introduces the freak show stars, Daisy and Violet Hilton, with this fascinating, intriguing and absorbing historical account of the lives, loves and career of the conjoined Siamese twins.

     
  • Beltway Insider: Obama/Syrian Policy Failure; Gun Violence; Election 2016; Bill Cosby

    AddThis Social Bookmark Button

    President Barack Obama has returned to Washington from his Holiday and is eager and energized to begin his last year in office moving ahead with the Gun Violence issue he has indicated the intent to announce Executive Order action.

     
  • Business News: Emir Bahadir, Turkish Playboy, Mogul, Graces The Cover Of Social Life Magazine’s September Issue

    AddThis Social Bookmark Button

    In an exclusive interview with Social Life magazine, the premiere luxury publication for the Hamptons, Entrepreneur and Bahadiring Realty Founder and Principal Emir Bahadir opens up about his professional journey, life's lessons, perseverance and inspirations.

     
  • Celebrity Photos: Amy Adams, Martin Scorsese, Emma Stone, Denzel Washington Among the Artists Honored At AFI Awards 2016 Luncheon

    AddThis Social Bookmark Button

    America's finest film and television artists were among the guests honored today by the American Film Institute (AFI) at its annual AFI AWARDS 2016 luncheon. With no winners or losers, AFI AWARDS celebrates the creative ensembles behind the year's most outstanding storytelling.