MrWatchMaster Meets… Interview with Max Busser

AddThis Social Bookmark Button

Maximilan Busser, a Swiss entrepreneur and founder of the avant-garde boutique brand MB&F, is the former CEO of Harry Winston, Inc Rare Timepieces, and moved through the luxury timepiece sphere as a senior manager at Jaeger-LeCoultre.

 

Who is Mr. Watch Master? When an email appeared, it became apparent in one quick view the MWM brand understood the magnificence of exquisite timepieces and those who appreciate, craft, own and admire the watch. We, at Haute-Lifestyle.com, were interested.

MrWatchMaster is designed to present a uniquely authoritative resource, covering news, opinion, reviews and entertainment within the watch sector, that people will talk about and share. The ultimate aim is to develop a Marketing Platform for watch businesses who wish to promote themselves to discerning watch purchasers.

With permission the exclusive interviews are reprinted here.

MWM: How is business?

Maximilian Busser: Incredibly good- which is totally counter-intuitive to what is happening in the watch world. Since 2013, when we decided to stop growing, sell-out has constantly been higher than our production. We needed to take a few drastic measures to make up for that and have closed 15 of our 41 retailers in the last two years, just so that our remaining retailers can at least partially respond to the high demand.

MWM: What are you currently working on?

MB: So much that I actually have a few problems focusing. We have 6 new MB&F calibers in the pipeline, many co-creations, a few Performance Art pieces, a dozen new artists for the M.A.D. Galleries… and we’re even working on a new brand (now that is truly unreasonable, but so much fun!).

MWM: Tell us something we don't know about MB&F?

MB: That the fact that I have no idea where the brand is going, makes me extremely happy. It’s very much like psychotherapy!

MWM: What watch do you wear?

MB: I’m wearing our Legacy Machine Perpetual in white gold as we speak. The story of Stephen McDonnell, the genius watchmaker who created it, and the many revolutions this movement has brought to the world of watchmaking are topped up by the fact that it is just so beautiful…

MWM: Apart from your own brand, what watch would you like to own?

MB: I’m very lucky that I can own one creation of virtually every watchmaker I have had the privilege to work with. Voutilainen, Sarpaneva, Speake-Marin, Urwerk, Silberstein, etc… and every time I look at their piece, I remember the great times working together on wonderful projects. Am missing amongst others an F.P. Journe – would love a black dial platinum tourbillon!

 

MWM: What do you like best about the Watch business?

MB: That the creative potential is limitless, except the engineering of course, and it allows me to work with extraordinary and passionate artisans.

MWM: What don't you like about the Watch business?

MB: That most of the industry is losing touch with real artisanship and not taking enough creative risks.

MWM: What is next on the horizon for you?

MB: Constantly getting out of my creative comfort zone.

Who is MrWatchMaster?

MrWatchMaster presents a uniquely authoritative resource, covering news, opinion, reviews and entertainment about the watch sector.

The term ‘Master’ is synonymous with the world of horology. Indeed, since its inception under Royal Charter in 1631 from King Charles I, the Worshipful Company of Clockmakers has elected a ‘Master’ to lead the organisation. A practice that still continues in the present day.

Throughout history, there have been ‘Master’ watchmakers who have shaped the industry as we know it today: Abraham-Louis Breguet, Abraham-Louis Perrelet and George Daniels to name three. We will follow how their incredible work and inventions, manifest and evolve over the years and how they still greatly influence the business today.

As important as it is to celebrate the past, we will also bring our audience new points of view from a range of leading watchmakers, industry professionals and other practitioners of horology.

For more information on MWM: http://mrwatchmaster.com

Haute Tease

  • Beltway Insider: Obama, G7 Meet; Hillary Kicks Off Campaign; Rachel Dolezal; Jurassic World Rules

    AddThis Social Bookmark Button

    President Obama attended the G7 Summit where the nations present affirmed a uniformed approached to key issues effecting all countries, including the recovery process of the economic recession, the direction of the war on ISIS and sanctions on Russia.

     
  • Business News: Emir Bahadir, Turkish Playboy, Mogul, Graces The Cover Of Social Life Magazine’s September Issue

    AddThis Social Bookmark Button

    In an exclusive interview with Social Life magazine, the premiere luxury publication for the Hamptons, Entrepreneur and Bahadiring Realty Founder and Principal Emir Bahadir opens up about his professional journey, life's lessons, perseverance and inspirations.

     
  • The Peace Collective Releases “All Together Now” Commemorating Century Mark of Christmas Truce

    AddThis Social Bookmark Button

    The Peace Collective, a group of well known British musicians, commemorating the century mark of the World War I Christmas Truce when not a shot was fired, have re-recorded The Farm's "All Together Now" for December 14, 2014 release.

     
  • THE INBETWEENERS Fan Appreciation Day Stop at Grauman’s Chinese Theater

    AddThis Social Bookmark Button

    Beginning with a fan appreciation day the cast of the hilarious UK hit THE INBETWEENERS, headed across the pond for an exclusive US engagement, are set to bring the party hard tour to Hollywood.

     
  • Beltway Insider: Obama Visits Cuba; Iran Nuke Deal Explained; Hillary Announces; 2016 Stats

    AddThis Social Bookmark Button

    President Obama continuing his foreign policy shift made an historic visit to Cuba, just months after announcing the end of the five decade long embargo against the Latin American nation 90 miles from American shores.

     
  • San Luis Obispo, California - A Reason For All Seasons

    AddThis Social Bookmark Button

    San Luis Obispo, midway between Los Angeles and San Francisco, surrounded by lush mountains to the east and pristine shoreline to the west, is quickly evolving into a cultural mecca for fast trackers looking to reposition themselves in a slower lane.

     
  • World News: Former Shiloh Mayor David Rubin Answers Questions on The Alabama Abortion Law: What Does Judaism Say

    AddThis Social Bookmark Button

    Alabama just passed a bill protecting pre-born babies even in cases of rape and incest, in a trend following Georgia and several other states enacting laws restricting abortion, in stark contrast to the recent on demand New York law.

     
  • M.I.N.D. Game – Brainwave Controlled System Hits Market

    AddThis Social Bookmark Button

    Blow Your Mind takes on a whole new meaning with the introduction of the M.I.N.D. Game “Batman v. Superman: Dawn of Justice,” by Soap Studio, which allows gamers to control the holographic enhanced system using simple brain power.

     
  • Priceless Review - Indie Film Packs A Powerful Faith Based Message

    AddThis Social Bookmark Button

    Priceless, from Roadside Attractions and Radiate Film Production, presents a contemporary issue and modern drama on the cost of human trafficking, the illusion of greener pastures and the once in a lifetime miracle of escape.

     
  • Final Portrait Review - A Masterclass Production

    AddThis Social Bookmark Button

    Final Portrait, from Sony Picture Classics, presents the story of the creative process of Swiss sculptor and painter Alberto Giacometti and art lover James Lord and how the two were brought together in the Paris Art Renaissance.

     
  • Wine News: Introducing, From The Loire Valley, Volage, A Delicious Luxe Sparkling Rosé

    AddThis Social Bookmark Button

    Entering the market just as the sparkling wine category is seeing significant and rising demand, VOLAGE is a new sparkling rosé poised for rapid growth, is the first wine released by French American Brands, Inc.

     
  • The Magic Kingdom, Plagued by Production Delays, Reshuffles its 2014 Slate

    AddThis Social Bookmark Button

    One week after Walt Disney Studios announced the delay of the much anticipated “Pirates of the Caribbean 5,” Disney Pixar announced the delay of two of its animated projects leaving the summer 2014 tent pole season sagging.

     
  • Stranded Review – Moon Based Madness and Horror

    AddThis Social Bookmark Button

    Stranded,” an escape from the usual, from RLJ Entertainment and Minds Eye Entertainment, brings to the screen a sci-fi haunted house drama that provides moon base horror filled with fear, dread and heightened suspense.

     
  • Beltway Insider: Obama Passes Paton; Hillary Wows; Bernie Bows Gracefully; Dem Convention Highlights; Trump Rhetoric

    AddThis Social Bookmark Button

    Hillary Rodham Clinton, made history this week as she officially accepted the democratic party nomination for the President, becoming the first female to ever lead the party ticket for the highest elected office in the United States.

     
  • Elegance in Japanese Art Book Review – Beautiful, Cultured, Refined, Exotic

    AddThis Social Bookmark Button

    PIE International, already well known to Japanese book lovers, art historians, curators and Japanese art collectors as one of the nation's leading art book publishing houses, is quickly becoming equally well known through the Western world.