Joe Gelchion (Tri-G), Matthew George And Robert Katz Partner To Fully Finance The Secret

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Joe Gelchion's Tri-G, Matthew George's Savvy Media Holdings and Robert Katz under his Shine Box banner have joined forces to produce The Secret, a love story directed by Andy Tennant (Sweet Home Alabama, Hitch) and starring Katie Holmes and Josh Lucas. 

The film is based on the best-selling book The Secret by Rhonda Byrnes, which has sold over 30 million copies worldwide. Principal photography will begin in New Orleans in October.  Written by Bekah Brunstetter (This Is Us), the film will be produced by Joe Gelchion (Tri-G), Matthew George (Savvy Media Holdings), Robert Katz (Shine Box), Robert Cort (Robert Cort Productions), Rhonda Byrnes and Paul Hanson (Covert).


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"Robert Cort, Paul Hanson, and Andy Tennant have done a fantastic job developing The Secret, together we have put together a team of talented filmmakers and actors." Matthew George.

Joe Gelchion said: "Matthew and Robert's taste in film closely aligns with the type of stories I want to tell. We are excited to partner on The Secret as well as other projects down the line. People have wanted to turn this powerful book into a film for a long time. It took this team, led by Andy Tennant, to finally crack the story and transform this book, that spent 192 consecutive weeks on the New York Times best-seller list, into the wonderful screenplay that we are about to make. We want to tell stories that inspire and ones that carry a message of hope"

Robert Katz said: "Andy's sensibility and passion for telling real stories, grounded in humanity, is a perfect fit for this film.  It's a great inaugural project for us."

Neil Sacker negotiated the deal and served as outside counsel through Skadden Arps.

George and Gelchion produced and financed, A Private War starring Rosamund Pike, Jamie Dornan and Stanley Tucci which recently made its debut to much acclaim at the Toronto Film Festival.  Aviron Pictures will release the film on Nov. 4th.   Previous credits for George also include Taylor Sheridan's lauded feature Wind River starring Jeremy Renner and Elizabeth Olsen.

About TRI-G

TRI-G is a finance entity led by Joe Gelchion that fully finances entertainment projects.


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About Savvy Media Holdings

Savvy Media Holdings is a finance and production company, which was founded in 2011 by Matthew George. Recent projects include: Taylor Sheridan's Wind River and the upcoming Matthew Heineman film, A Private War as well as Rob Reiner's LBJ and Shock and Awe.

About Shine Box

Shine Box Media Group is a multi-media content provider which creates, develops and produces television, feature films and commercial advertising.

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