Login Form

kymo, Germany’s Exclusive Floorwear Experts, Introduces The Atelier

AddThis Social Bookmark Button

THE ATELIER, a new bespoke service from contemporary-flooring experts kymo, invites architects, interior designers and other specifiers to co-create, transforming their artistic visions, or those of their clients, into unique, distinctive, exclusive and uncompromised, finest-quality rug designs.

Who are you? Or, who am I, for that matter?

This may not be the time and place for deep, soul-searching questions of an existentialist nature. But it is interesting to think about how we construct our social identities – not only through what we say and how we behave, but increasingly through how we consume, how we fashion our material world around us.


Bentley Defines a New Style Inside; Debuts Distinctive Home Furnishings


The current, burgeoning trend for customization and personalization in products and services seems to know no category or price-segment limits. From FMCG types like sport shoes (think Nike), through custom-finished, luxury-segment cars, such as Lamborghini, to furniture and sanitary brands, like Switzerland's Laufen, whose innovative materials and production expertise allow the creation of unique projects – we're living increasingly in a world that we've had a hand in shaping.

kymo, the German-based high-end carpet and rug brand, has now joined the ranks of those who offer their customers the opportunity to co-create. Responding to a clear market need – particularly on the part of architects looking to specify highly individual, finest-quality carpet flooring for their high-profile projects – the company has launched a bespoke service called THE ATELIER.



As the name would suggest, this is about fashioning and honing, where the finished result, rather than a slightly modified existing product, is a true one-off. "This is a different approach compared to our regular collection," explains kymo's director Marketing & Communications Ann Zuber. "The starting point isn't a ready product, but rather a collaborative space in which we find the best way to render the designer's ideas into a producible rug."

With various levels of consultancy offered by the kymo in-house design team – from creative carte blanche, through helping develop the germ of a design idea into a compelling and unique product, to the translation of a fully defined concept into physical rug form – THE ATELIER is all about transformation. "It's a fascinating way of working with the client's designer," says Zuber. "They can give us mood boards, for example. We were recently given a presentation by designers in China, working for a big hotel client. They supplied us with images of rice fields and tea plantations. Out of this we developed a unique rug design. We're experts in transforming ideas into producible layouts."

Michael Raeke from Blocher Partners – who recently commissioned kymo to create flooring for the lobby of the Radisson Blu hotel project in Mannheim, Germany – certainly agrees. "kymo really convinced us with their know-how, their strong aesthetic sensibility and their openness. Our collaboration resulted in a tailor-made product that serves to underpin the overall spatial concept." The architects implemented kymo's custom-made rugs to achieve a visual union of the various seating areas within the lobby area, each of which has its own chromatic identity. "The color sequence has a strong emotional value," says Raeke. "kymo used exactly the right yarn and deployed the best technique to achieve an optimal translation of the design."

Owner of Israeli-based design office Digital Space Eyal Shoan also places significant emphasis on bespoke elements in his company's projects, regarding them as their cornerstones. For him, they are both a means of individual creative expression for the designers and a considered response to the client's specific requirements – in terms both of utility and of brand experience. "We believe that interior design should set the tone of a project," he explains. "Therefore, we design a lot of custom-made elements, including furniture, interior cladding, graphics, patterned and perforated surfaces, as well as textiles and carpets. We require custom-made flooring solutions to achieve a higher level of control over the final product and ensure correlation with our designs, giving us the ability to define and create a unique user experience and atmosphere."

Having kick-started its collaboration with kymo during their Art'otel project in Amsterdam, Digital Space returned to the flooring specialists for its subsequent raft of projects, including a trio of interiors for London's Park Plaza hotel chain. kymo's flexibility when it comes to product-customization, as well as the company's flexible modus operandi, meant it was the obvious choice as partner. "We've worked with kymo on several hotel interiors, each time modifying the patterns, colors and graphic combinations. These designs have become recurring motifs throughout our interiors, creating a uniform design identity in our work, where the high quality of kymo's products have proven themselves again and again."



In the retail sector, meanwhile, where in-store brand experience is critical, Plajer & Franz Studio has turned to kymo for a number of their store projects.


Lladró Presents Niagara Chandelier Gold

Here, entirely bespoke flooring solutions were required to communicate a sense of warmth and luxury. "Seating areas in particular," explains Alexander Plajer, Managing Director at Plajer & Franz Studio, "are supposed to invite the customer to stay, to make them feel 'at home'. High-quality carpets here play a major role."

While kymo's comprehensive colour offering made it possible for the architects to precisely match the flooring with the rest of the interior scheme – across a number of Berlin stores, including Porsche Design, s.Oliver and Geometry – custom-sizing also made for a hand-in-glove specification. "In addition, our retail clients demand high-end furnishing, so kymo's rugs, with their silver touch and warm appearance, meant a perfect fit."

With its ability to meticulously deliver on the exacting creative vision of architects and interior designers, kymo has the floor covered.

For more information: https://www.kymo.de/en

KYMO GMBH

kymo, from Germany, makes contemporary floor-wear. Founded in Karlsruhe in 2005 by creative thinkers from diverse backgrounds, the kymo label is now sold in leading interior design stores all over the world. Distinguished brands, like Dolce & Gabbana, Escada, Bugatti and Nespresso, have all used kymo rugs and carpets for their own point-of-sale design or product presentations.

The kymo brand philosophy revolves around its tagline: GO ON. AND CREATE. The kymo collection reflects this, the epitome of a design-centric, young, vibrant lifestyle.

 

Haute Tease

  • Kristen Bell, Bobby Flay, Taye Diggs, Tom Colicchio and Naked Juice Do Some Good with Their Selfies

    AddThis Social Bookmark Button

    Grab a Pineapple, squeeze those melons, take a selfie holding your favorite produce and post with the hash tag #DrinkGoodDoGood, and Naked Juice, the delicious fruit and vegetable drink, will donate up to 10 lbs of produce to needy communities.

     
  • Beltway Insider, the Washington Round-Up from Haute-Lifestyle.com, Reaches All Time Reader High

    AddThis Social Bookmark Button

    For Immediate Release (Los Angeles, CA) – The Beltway Insider, the weekly review of the nation's top stories from the Washington beat, from Haute-Lifestyle.com, has hit a milestone in readership reaching an all-time high topping 80K weekly reads.

     
  • Experience David Attentborough's Planet Earth II; Premieres February 18, 2017

    AddThis Social Bookmark Button

    David Attenborough’s Planet Earth II has become the most-watched nature show in history and it hasn’t even made it to the USA yet. The BBC show is set to premiere in America on February 18, 2017. The six episodes cover diverse landscapes across the globe, and Exodus has a trip to every one.  

  • Entertainment Giants Turn to Web Sherriff John Giacobbi to Stop Music Piracy

    AddThis Social Bookmark Button

    John Giacobbi, Web Sheriff, has worked with the biggest names in entertainment including Beyonce, Lady Gaga, Adele, Bryan Adams and the Estate of Michael Jackson in the quest to stop pre-release music leaks, theft and internet piracy.

     
  • Kubo and The Two Strings Review - Spectacular, An Epic Masterpiece

    AddThis Social Bookmark Button

    Kubo and the Two Strings, from Laika Entertainment and Focus Features, present an ancient tale of epic proportions as a boy and his mother flee from her sinister family who desire to crush the magic that empowers them with greatness.

     
  • Jealousy Alleged Motive in Houston Family Massacre

    AddThis Social Bookmark Button

    A jealous former lover entered the Houston suburb home of his former girlfriend, through an unlocked window Saturday night, and proceeded to restrain and systemically execute every member of the family, including his own biological son.

     
  • Shoptalk Secures $2 Million Venture Capital Investment to Launch Shoptalk Europe

    AddThis Social Bookmark Button

    Shoptalk, which organizes the most important U.S. event for innovation in retail and ecommerce, today announced $2 million in venture capital funding to support the launch of Shoptalk Europe and announced the first group of expected premiere Shoptalk Europe speakers.

Donate Elite

It's the desire at Haute-Lifestyle.com to keep journalism free. Running a business, however, dictates what is now a common dilemma; a paywall, subscription or donation. Thank you for your donation.